Jessica La

11+ Best Conversion AI Writing Software in 2022

Choosing the right AI writing tool can exponentially increase your writing process and get your content ranking.  I rank and review the top 11 AI writing tools, along with my personal top 4 picks. 

Jasper AI

Jasper AI is a powerful all in one AI writing tool that can 10x your content output. It can write content that ranks, boost conversions, ends writer’s block and scale content production. 

Surfer SEO

surfer seo logo

While Surfer SEO is not an AI text generative tool – it is a must-have on-page optimization tool if you want to rank higher without investing heavily in the unknown.

Rytr

Rytr is an affordable AI software option for those on a budget. While it doesn’t have all the features like Jasper, it’s still an overall very solid tool for writers.

WriteSonic

WriteSonic is a great software that specializes in eCommerce content. It offers a wide range of features that can help optimize your product descriptions and improve conversions.

What you'll learn...

Disclosure: My site is reader-supported. I may get commissions when you click through the affiliate links (that are great products I use and stand by) on my articles.

There’s no doubt that AI is changing the landscape of content writing.

In a recent study, it was found it takes an average of 4 hours to write a blog post.

Image source

There’s a lot that goes into that process. From keyword and article research – to creating outlines, the actual writing process and then keyword optimization.

And if you’re reading this – you’re probably one of those writers, or you manage a team of writers.

So if you’re asking whether you should invest in AI writing software, the better question is whether you want to save more time and optimize your writing process.

I’m sure the answer is unanimous – but let me run you through some of the best AI writing software I’ve used over the past year and how they can help you.

Let’s dive in!

What are the Best AI Writing Software Tools?

The top AI writing software tools are:

  1. Jasper AI (Best Overall)
  2. Surfer SEO (Best For SEO)
  3. Grammarly (Best For Proofreading)
  4. Rytr (Best For Those On A Budget)
  5. WriteSonic (Best For Ecommerce)
  6. Frase.io (Best For SEO + AI Writing)
  7. Copy.ai (Best For AI Writing)
  8. Copysmith (Best For Marketing Copies)
  9. Quillbot (Best For AI Paraphrasing)
  10. Wordtune (Best For Rewriting)
  11. INK (Best For Content Optimization)

1. Jasper AI (Best AI Writing Software Overall)

Jasper AI

Jasper AI is a powerful all in one AI writing tool that can 10x your content output. It can write content that ranks, boost conversions, ends writer’s block and scale content production. 

Recommended

Jasper AI

9.5

Jasper AI is a powerful all in one AI writing tool that can 10x your content output. It can write content that ranks, boost conversions, ends writer’s block and scale content production. 

If you had told me a year back that my most significant time saver would be an AI tool that helped me write, I probably wouldn’t have believed you.

I come from a literature background, so it’s safe for you to assume that I’m a bit of a snob when it comes to writing.

But with Jasper AI, I can absolutely advocate for the fact that you get what you put in. It’s a tool that can exponentially help you produce great content and scale, regardless of your writing skills.

The keyword here is Jasper can help you produce content, not do it for you.

By no means will Jasper be your ghostwriter as the next Hemingway. But it does well in helping you fill in the blanks for great points and ideas you want to make when writing.

The only caveat with many AI writing tools is that the output you’ll get depends highly on the input.

Take a look at the example below.

In the first segment, I let the AI continue writing for me. You can see that the content is disjointed and seems to just ramble on. 

Then in the second half, I gave it starting prompts to help guide the flow of the content to where I wanted it. Again, it makes for a much greater flow.

Jasper designs features that make your job easier. So whether you’re looking to write blog articles, social media posts, website copy, etc., Jasper AI is trained to write original and creative content.

It uses the technology of Open AI’s GPT-3, which is a blend of natural language processing and natural language recognition.

Plus, it’s easy to use, so you’ll be up and running in no time.

What I like the most about Jasper is its ability to:

  • Help you write a blog post from start to finish
  • Generate topic ideas
  • Write headlines and meta descriptions
  • Create content outlines
  • 50 + templates to choose from
Jarvis AI Templates
  • SurferSEO integrations

💡 You can read my in-depth review of all of Jasper’s features here.

Pricing:

Jasper AI’s Starter Plan starts at $29/month, which gets you 20,000 words. This pricing scales with the word output, or you can get their Boss Mode for $99/month and 100,000 words per month.

While they don’t have a free trial, they have a 100% No-Risk Money back guarantee. If you don’t find it helpful, you can ask for a refund in 5 days, no question asked.

However, you can get a free 10,000 trial here!

💬 The Bottom line:

Jasper AI is an excellent option if you’re looking for a powerful and user-friendly AI writing software.

With various features and a free trial available, writers, bloggers, and businesses will undoubtedly find great use of this tool.

 Get a free 10,000 credit on me 😎

2. Surfer SEO (Best For SEO)

AI Writing Software - Surfer SEO Homepage

If you write blog posts and articles, you want to ensure you optimize your content for search engines. And for that, you need Surfer SEO.

Surfer SEO is an on-page and technical SEO tool that helps you to produce high-quality content writing that ranks high on search engines. It combines many powerful features that help your articles and website move up SERPs.

AI Writing Software - Surfer SEO Ranking

It works by analyzing the relevant top-ranking Google pages and comes up with highlights on getting better content. However, I love that Surfer SEO is quite flexible. You can adjust many elements based on their relevance to your content.

With the content editor, content marketers can generate competitive and top-quality blogs.

Combine that with a good google ranking or link building tool,  and a solid SEO strategy, and you’re guaranteed content that ranks.

AI Writing Software - Surfer SEO Content Editor

I have taken advantage of the following Surfer SEO features:

  • SERP Analyzer helps to analyze competitions.
  • SEO Audit to improve existing content.
  • Free tools like the Keyword Surfer and Outline Generator.
  • Grow Flow has suggestions to improve the entire blog.
  • Natural Language Processing (NLP) to write content that flows.
  • Browser extensions and integrations Google Docs, WordPress, Jasper AI, etc.
  • Search Engine Optimization in multiple languages.

Pricing:

Surfer SEO is available in three pricing plans starting from $49/month for the Basic plan. The Pro plan lets you audit and optimizes more articles at $99/month, and you get even more with $199/month for the Business plan.

AI Writing Software - Surfer SEO Pricing

💬 The Bottom line:

Surfer SEO is an all-in-one on-page SEO AI tool that will make your articles seen. It equips you with the correct information about top-ranking competitors while delivering specific insights to improve your pages.

This is the AI writing assistant if you want to rank higher without investing heavily in the unknown.

3. Grammarly (Best For Proofreading)

Grammarly is one of the most popular proofreading tools on the market, and for a good reason. It’s highly accurate and can help you improve your writing.

This AI software will scan your text for grammar or spelling errors and suggest corrections. But beyond that, it helps improve your sentence structure, vocabulary usage, conciseness, and formality. That way, you can effectively communicate as you intend.

While Grammarly doesn’t offer as many features as Jasper AI, it’s a great option if you’re primarily looking for a proofreading tool.

I’m an avid user of Grammarly because of its:

  • Accuracy for checking grammar mistakes and spelling errors
  • Ease of use
  • AI content generator
  • Plagiarism detection
  • High Integrations with other apps like Jasper and Google Docs
  • Ability to find and suggest various improvements such as formality, conciseness, vocabulary, and more.

Pricing:

Grammarly has a free version that offers basic writing suggestions.

The premium version starts at $12/month and includes additional features such as tone, clarity, and engagement detectors. Business Plans go from $12.50/month per member for teams.

💬 The Bottom line:

Grammarly is a great option for anyone who types.

From emails and messages to articles and posts – you’ll be much more at ease having Grammarly behind your back, ensuring you don’t slip up with typing “your” instead of “you’re.”

4. Rytr (Best For Those On A Budget)

Rytr is another great option for those on a budget and looking for simple AI generated writing tools.

This writing software is great for basic tasks such as grammar and spelling checking, as well as more complex features such as AI content generation and topic research.

While Rytr doesn’t have all the bells and whistles of some of the other AI writing tools on this list, it’s an excellent option for those who are just getting started with using AI to help with their writing and to help generate articles quicker.

ai-story-generator-rytr-story-settings

In addition to detecting errors, this AI writing software also offers tips and suggestions on how you can improve your writing skills. Its GPT-3 technology helps to achieve realistically-sounding texts like it was created by humans.

Another aspect I totally love about Rytr is the ease with which anyone can use the features. Since the interface is quite neat and arranged, it should take you no time to generate content.

Some great things this AI writer offers include:

  • SEO analyzer to create content briefs in just a few seconds
  • 30+ Use cases, including blog Ideas and outlines
  • Content generation
  • 20+ tones of voice
  • Built-in Plagiarism Checker

Pricing:

Rytr has a free plan that allows you to upgrade as you scale.

The next plan is the Saver Plan at $9/month or $90/year, with their Unlimited Plan at $29/month (or $290/year).

💬 The Bottom line:

Rytr is suitable for those on a budget. While it doesn’t have as many features as some other AI writing tools it’s still a helpful tool that can automate your content generation process.

5. WriteSonic (Best For Ecommerce)

WriteSonic features a close contender to some other AI writing tools in e-commerce.

This software offers a wide range of features such as product descriptions, customer reviews, website copy, and even email marketing content.

In addition, WriteSonic also offers a variety of integrations that can help streamline your content generation process.

Some notable features of this AI writing software include:

  • An AI-powered assistant that writes product descriptions for you in a click
  • Digital Ad Copies for social media like Facebook, Linkedin, and Google ads
  • Ecommerce copy including product titles, descriptions, and features
  • 50+ other content types to choose from

Pricing:

WriteSonic pricing starts at $15/month for their Basic plan and increases to $195/month for large-scale agencies. However, you can just start with a free trial today to test if it’s a good fit for your workflow.

💬 The Bottom line:

If you’re looking for an AI writing software that specializes in eCommerce content, then WriteSonic is a great option.

It offers a wide range of features that can help you optimize your product descriptions and improve your conversions.

6. Frase.io 

Frase.io is a great AI writing software for content marketers and marketing agencies who are looking to improve their SEO.

This AI writer offers a variety of features such as content optimization, keyword research, and competitor analysis.

In addition, Frase.io also has several integrations that can help you streamline your content creation process.

I really enjoy these features of Frase.io:

  • Optimized content briefs in a matter of seconds
  • AI templates to generate content
  • Content Keyword comparison with competitors
  • Keyword clustering to help your content strategy
  • Content analytics for keyword opportunities

Pricing:

Pricing for Frase.io starts at $19.99/month for the Solo plan and expands to $44.99/month (Basic Plan)and $114.99/month (Team Plan).

You’ll save 15% off with annual plans, but it’s much easier to start a free 7 day trial for $1 to see how you like it first.

💬 The Bottom line:

If you’re looking for a powerful AI writing software that can help you with your SEO, then Frase.io is a great option.

It offers a wide range of features that can help you optimize your content and improve your ranking in search engines.

7. Copy.ai (Best For Copywriting)

AI Writing Software - Copy.ai Homepage

Like Jasper AI, Copy.ai is another excellent AI copywriting tool for generating quick and unique content. While this AI writing tool was primarily created to write content for marketing, it is still great for blog posts and writing in general.

If you’re into blogpost writing, social media management, or outreach marketing, Copy.ai has to be somewhere in your toolkit. It can also help writing teams with brainstorming ideas or individual writers with a host of personal projects.

It’s also great for generating outreach emails.

AI Writing Software - Copy.ai Advanced Settings

The main types of content this software generates include blog content, product descriptions, digital ad copies, website copies, newsletters, email, sales copies, etc.

These are my favorite Copy.ai features:

  • Project feature makes it easy to stay on course.
  • Close to ten tones.
  • Availability in 20+ languages.
  • Close to a hundred templates to choose from.

You can do the following with Copy.ai:

  • Write product descriptions

AI Writing Software - Copy.ai Content Arrangement
  • Write entire blog posts.
  • Generate social media ad copies for Instagram, Facebook, LinkedIn, TikTok, YouTube, etc.
  • Generate startup content, including Brand Mission, Motto, Value Proposition, etc.
  • Craft email with a catchy email subject line generator
  • Create different kinds of unique stories
  • Other personal content writing like birthdays, love letters, resume bullet points, etc.

Pricing:

You can continue using Copy.ai with the Free Plan without committing to the pricing, but the free version only allows 2,000 words/month. Get more words with the Pro plan starting from $14/month.

AI Writing Software - Copy.ai Pricing

💬 The Bottom line:

Copy.ai is your guy if you’re trying to say goodbye to writer’s block. With nearly a hundred templates, Copy.ai is an outstanding option for achieving almost any content type and a worthy alternative to Jasper AI.

8. Copysmith (Best For Marketing Copies)

AI Writing Software - Copysmith Homepage

Copysmith is an AI copywriting software specifically designed for eCommerce teams. You’d expect this AI writing assistant to help you generate marketing copies like product descriptions and ads in just a few clicks, and it certainly does not disappoint.

AI Writing Software - Copysmith Content Generator

Think unique copies for Amazon, Etsy, Flipkart, eBay, etc. I would totally recommend Copysmith for Facebook, Instagram, LinkedIn, and Google Ads.

It is also excellent for other marketing content and strategies, like the AIDA framework. And if you need FAQs, captions, ad headlines, or video descriptions, you can count on Copysmith.

AI Writing Software - Copysmith eCommerce Templates

However, the good news is it can do a bit more. For instance, you can rely on Copysmith for blog content, from ideas, titles, and introductions to long-form posts.

Another pretty useful set of features are the content enhancement tools. These will help you to refine your ideas with tools to rewrite, enhance, summarize, and expand content.

Other notable features of Copysmith include:

  • Pretty useful tool for all marketing platforms and copies.
  • This tool can integrate seamlessly with tools eCommerce and writing tools like Zapier, WooCommerce, Google Ads, Hootsuite, Frase, Google Docs, MS Word, etc.
  • Collaboration features for teams and agencies to work together.
AI Writing Software - Copysmith Team Collaboration
  • Large teams can leverage the bulk content creation feature.
  • Copysmith lets you run faster A/B tests on your campaigns.
  • Content enhancement tools for rewrites, summaries, and idea expansion.

Pricing:

Copysmith pricing has no free plan but you can enjoy up to seven days of free trial. Afterward, you can opt for either the Starter plan at $19/month for 33,000 words or the Professional plan at $59/month for 260,000 words.

AI Writing Software - Copysmith Pricing

💬 The Bottom line:

Copysmith is the go-to tool for everything eCommerce content writing. Content marketers, copywriters, and other content teams will find this tool valuable for all marketing writeups.

9. Quillbot (Best For AI Paraphrasing)

AI Writing Software - Quillbot Homepage

If most of your writing tasks involves rewriting texts, expressing messages in different words, and summarizing content, look no further than Quillbot.

Quillbot is a powerful content rewriting tool that gives you much freedom while ensuring you have perfect content. Its main feature is a paraphraser feature you can trust to streamline your content to help communicate faster.

The best part is that it gives you options based on what you’re trying to achieve. For example, you can select paraphrasing options from Standard, Fluency, Formal, Simple, Creative, Expand, and Shorten. You may also adjust the intensity of similarity to the original text.

AI Writing Software - Quillbot Tones

Other notable features of this AI software include:

  • Paraphrase easily with Microsoft Word and Google Chrom extensions
  • Plagiarism checker
AI Writing Software - Quillbot Plagiarism Checker
  • Grammar checker
  • Content summarizer
  • Co-writer feature gives all-in-one support for writing anything
  • Citation generator
  • Word Counter can also be super valuable for social media posts, tweets, essays, and other personal projects

Pricing:

Quillbot pricing is as simple as it gets. A free version of the paraphrase is available for limited words. To enjoy unlimited words, you can pay only $9.95/month. However, you can save 33% when you pay for six months or 58% when you pay annually.

AI Writing Software - Quillbot Pricing

💬 The Bottom line:

Quillbot is an all-in-one AI writing assistant. It is a powerful tool that can paraphrase, summarize, co-write, as well as check plagiarism and correct grammar errors.

10. Wordtune (Best For Rewriting)

AI Writing Software - Wordtune Homepage

Wordtune is an AI21 Labs creation dedicated to helping people write and read better. It uses language modeling, natural language process and other artificial intelligence tools to help your content creation.

This nifty AI writing assistant has a clean interface and is very easy to use. As you type or paste any text, it allows you to rewrite in a couple of tones. You can have it in casual, formal, shortened, or expanded forms.

Plus, with Wordtune Recommendation, you get tips to improve the overall quality.

AI Writing Software - Wordtune Recommendation

Do you need help reading a long text? 

Wordtune Read is another decent feature that summarizes each paragraph to present the information in easily digestible forms. This can come in really handy for conducting research for your next writing.

These are the features I love in Wordtune:

  • MS Word add-in and Chrome extension for all web-based platforms.
  • Wordtune works well with languages like Arabic, Hebrew, Hindi, Korean, Mandarin, Russian, and Spanish.
  • Wordtune Recommendations
  • Wordtune Read
  • Wordtune Batch for summarizing long-form texts

Pricing:

Wordtune pricing includes a limited free plan, a Premium plan for $9.99/month, and a Premium for Team plan at a custom price.

AI Writing Software - Wordtune Pricing

💬 The Bottom line:

Wordtune is not a feature-packed AI writing assistant like some of the others in this list. However, it is still a very powerful and useful tool with a clean interface. It is a tool best used for rewrites, summaries, and research.

11. INK (Best For Content Optimization)

AI Writing Software - INK Homepage

INK (or InkForAll) is a fantastic combination of four effective AI writing tools – AI Writer, Content Planner, Copy Assistant, and SEO Optimizer. That makes INK a really valuable software for writers across a wide range of backgrounds and businesses.

The AI writer, while not as sophisticated as the likes of Jasper AI, can craft a digital ad copy for products. It also works well for social media posts, emails, blogs, and personal content writeups.

AI Writing Software - INK AI Writer

With the copy assistant, you can improve texts with rewrites, idea expansion, or change tones. And SEO optimizer is a nifty little feature for fixing SEO errors and ranking higher on search engines.

AI Writing Software - INK Copy Assistant

INK uses its own version of NLP known as Natural Language Optimization (NLO). According to the INK website, NLO will help writers create writeups that “rise above the noise,” which is basically a way of saying the tool helps you engage your target audience.

Other notable features of this AI writing assistant include:

  • Over 120 useful tools
  • Chrome and WordPress integrations
  • The website has detailed a soon-to-be added Content Planner

Pricing:

Apart from the free plan, INK operates a complete pricing package known as INK Suite Professional for all its services at $50/month.

This gives you access to the AI writer, copy assistant, content planner, and SEO Optimizer. If you do not need the full package, you can subscribe for individual services for between $8 and $20 each.

AI Writing Software - INK Pricing

💬 The Bottom line:

INK has done a great job of alleviating the challenges of combining multiple software. A few tools may be missing, but if AI writing combined with SEO is your thing, you should check it out.

FAQs

What are the best AI writing tools?

The best AI writing tools will ultimately come down to your needs and usage. From the list above:

  • Jasper.AI is the best ai writing software overall

  • Grammarly is the ai writer that will help with polishing your writing

  • Rytr is the best value for those on a budget

  • WriteSonic is a popular ai writer for E-Commerce

  • Frase.io is fantastic and most suitable for optimized SEO content

Is AI writing free?

Most tools offer a limited free plan, but the best value will usually come down to your usage.

If there is one free AI writing tool I recommend you use today, it will definitely be Grammarly.

What is AI copywriting software?

AI copywriting software is a tool that uses Artificial Intelligence to help you automate your content creation process by writing articles, blog posts, or even sales copy for you.

There are several different AI writing software out there, each with its own set of features and benefits that can help you with your content generation process.

AI writing is the next evolution of copywriting

Look, I was skeptical at first, too.

But since being introduced to these tools, I’ve given them a rigorous test, and they’ve exceeded my expectations.

Now can an AI writer write like the next Hemingway?

No.

Can you just let AI write your entire article?

Also no.

Like most AI marketing tools in the market, you need to guide the AI in the right direction at every step of the process. It’s a skill that might have a slight learning curve at the start if you want to create high-quality content.

So if you provide a clear direction for the writing, you will more likely get the desired output. On the other hand, if you leave it to its vices…well, do so at your peril!

Do you use any AI writing software? What would you recommend I try? I would love to hear it.

You can also check out my recommendations for AI story generation tools

Good Luck!

Jessica

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Thanks for reading!

Jessica La

Content Marketing Consultant

Hi, I’m Jessica 👋 — I work with SaaS companies to implement effective Content Marketing strategies to drive organic blog growth and conversions.

 I’m greatly enthusiastic about building content driven by data and meaningful human narratives.

For me, it goes beyond reducing storytelling to brand data – I’m a stickler for uncovering the ‘why’ so that your product is noticed by the people who care.

ByJessicaLa was created as an experimental playground for SEO, Content, and Link Building. 

I write practical content that serves marketers, bloggers, and industry leaders.

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