7+ Best SERP Tracking Tools According to SEO Experts (2023)
- Last Updated October 19, 2022
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How do you start making improvements if not by identifying what to improve?
That is true for many things in life, and particularly so for search engine optimization.
As a website owner, substantial parts of your business rely on search engine result pages (SERP).
According to research, it’s where 68% of all online experiences begin.
[Source]
A simple Google search can reveal your position.
But if you’re serious about positioning your website for organic traffic, you should consider a SERP tracker.
A SERP tracking software helps you identify where, when, and how to improve your website.
Now, numerous SEO tools feature basic rank trackers, but are they enough?
Below are the best SERP tracking tools the experts use and swear by.
What is the Best SERP Tracking Software?
| Software | Free Trial/Plan | Pricing (starts from) | Keyword Check | Competitor Check | Link Check | Error Check |
|---|---|---|---|---|---|---|
SE Ranking | ✅ | $19/month | ✅ | ✅ | ✅ | ✅ |
Accuranker | ✅ | $116/month | ✅ | ✅ | ❌ | ❌ |
Mangools | ✅ | $30/month | ✅ | ✅ | ✅ | ❌ |
Pro Rank Tracker | ✅ | $11/month | ✅ | ✅ | ❌ | ❌ |
Semrush | ✅ | $100/month | ✅ | ✅ | ✅ | ✅ |
Nightwatch | ✅ | $32/month | ✅ | ❌ | ❌ | ✅ |
Ahrefs | ❌ | $79/month | ✅ | ✅ | ✅ | ✅ |
1. SE Ranking
SE Ranking is an easy-to-use and comprehensive SEO software.
This software is capable of the most important organic and paid search strategies, including on-page SEO, keyword and competitor research, site audit, backlink analysis, as well as rank and SERP tracking.
The SERP Tracker is a nifty tool for getting valuable insights and metrics to improve your website.
You simply have to enter the keyword, location, and platform.
The results will reveal details about the top results, including their keywords, backlinks, and traffic.
There are over 100 metrics you can check out and an overall score signifying each page’s quality. There’s also the option to exclude pages that are irrelevant to your search.
Other notable features
- Monitor your website against competitors.
- Compare SERP metrics across search engines.
- Discover crucial keyword opportunities and site improvements quickly.
Pricing
SE Ranking pricing offers great options and freedom based on your needs. With it, you have a robust SERP checker for as low as $18.72/month, which makes it one of the most affordable SEO tools for SERP tracking.
💬 The bottom line
Not only is SE Ranking an affordable SEO tool, it is also one of the best SERP tracking software with options that guarantee valuable insights and freedom. You can view SERP data from multiple angles or leverage the many advantages to outrank competitors.
2. Accuranker
Accuranker is a dedicated tracking software for all ranking and SERP features. Its platform claims the services are for “Enterprises and SEO Agencies,” which indicates that it is a perfect tool for experienced hands.
Considering it offers on-demand updates, Accuranker is a top recommendation for agencies who need to report to clients frequently. It also helps you track changes and take advantage of opportunities faster.
In addition, by supplying accurate SERP history data, Accuranker helps to reveal which keywords and features are generating traffic and others you should work on.
Other notable features
- Filter data with Accuranker’s many filters and segmentation.
- Compare competitors and discover additional keywords with ease.
- Daily and on-demand updates.
- SERP checking across several locations and on both mobile and desktop platforms.
Pricing
Accuranker pricing is pretty straightforward. There’s a 14-day free trial, and afterward, you can enjoy tracking 1000 keywords at $116/month. It has other denominations of 1.5K and 2K, up to 1000K keywords.
💬 The bottom line
Accuranker is a no-fuss SERP tracking solution. It is built to offer ease and effectiveness and those are evident in the available features, reports, in-depth data, and straightforward pricing.
3. Mangools
Mangools is a suite of powerful SEO tools. Its tools can help with keyword research, rank tracking, backlink analysis, and SERP tracking.
As for SERP tracking, Mangools has three tools you can leverage, and effective usage will be highly beneficial for your website. They are the SERPChecker, SERPWatcher, and SERP Volatility insights.
SERPChecker will analyze search engine pages, with insights on the top pages and how to outrank them. It is also quite straightforward to operate.
The report can be viewed in tabular or snapshot mode. You can also adjust which data is displayed in the report. However, the default report shows you keyword difficulty, all SERP features, and their impact.
The Compare Box is another feature that comes in quite handy. With it, you can compare your website or any other websites
Other notable features
- Multiple ways to save and share your SERP tracking results.
- The SERPWatcher helps you track your relationship with SERPs.
- SERP Volatility Insights informs you of changes in SERP algorithms and helps you take advantage.
Pricing
You can save up to 40% with Mangools’ annual pricing to get the Basic at $29.90. Other plans are Premium at $39.90 and Agency at $79.90. They also have a 10-day free trial to see if the features suit you.
💬 The bottom line
Mangools is a dependable SEO tool with an excellent SERP tracker. It’s one of the few software with different dedicated tools for SERP tracking and rank tracking. That’s a sign of in-depth information, and Mangools certainly lives up to it.
4. ProRankTracker
ProRankTracker is primarily a rank tracking tool, but it does other things as well. For instance, it can find relevant keyword ideas and analyze your competition.
This tool is helped by a highly-accurate algorithm, ease of use, and the capability to operate in multiple languages. This is a great local SEO tool that allows you to get exact rankings across different search engines and categories like local search and local business.
Create a new SERP tracking project by entering your domain and keywords to track. You will also select the device, search engine, location, and language.
ProRankTracker will continue to deliver daily rank updates and changes over time.
Its reports are also a nice avenue to discover keywords you didn’t know you rank for or new ones you should create content around.
Other notable features
- ProRankTracker can deliver international and local SERP tracking for major search engines, including Google, Yahoo, Bing, YouTube, and Amazon.
- Easy segmentation using tags and groups.
- Multiple ways to get notifications and schedule reports.
- Additional keyword research and competitor analysis.
Pricing
ProRankTracker’s free plan gives you up to 100 keywords for the first month. Its pricing is also quite affordable, starting at only $11/month. The Pro plan gives you more features and tracked keywords at $71/month, while there’s even more with the Agency-7000 plan.
💬 The bottom line
ProRankTracker is a comprehensive ranking tool capable of keyword and competitor research. Its SERP tracking tool is complete with effective local and mobile ranking as well as in-depth reporting.
5. Semrush
Semrush is one of the most preferred SEO tools for SEO professionals, freelancers, agencies, and corporations. That’s because Semrush offers in-depth and accurate data through numerous effective SEO tools.
Amazingly, Semrush has a couple of tools that are SERP tracking solutions.
For instance, the popular Keyword Overview will give you a nice summary of any keyword’s SERP features. In addition, you have access to important SEO, CPC, competition, etc., data.
However, if you intend to track daily SERP changes for your website, the tool to use is Position Tracking. This tool will monitor your position and changes on SERPs.
Another Semrush tool you can use is the Semrush Sensor. This one identifies algorithm changes and presents a unique way to take advantage.
Other notable features
- Semrush Position Tracking lets you track your position in relation to competitors.
- This software’s SERP analysis reveals the search intent of keywords to help you create better content.
- Unlimited segmentation with Tags.
- Custom reports that are available in PDF.
Pricing
There is a free plan, a free trial, and three Semrush pricing plans. They include the pro plan at $99.95/month, the Guru plan at $191.62, and the Business plan at $374.75/month.
💬 The bottom line
Semrush is a powerful SERP tracking tool, and that’s likely why it’s achievable using different tools. Whatever tool you use, you get Semrush’s comprehensive data, ease of use, and accuracy.
6. Nightwatch
Nightwatch is a robust and dedicated rank tracking tool that guarantees you accurate ranking data.
While its main selling point is the rank tracker, it also offers a couple of other SEO tools like the site audit and keyword research tool.
This tool is a pretty handy one for many reasons. It provides powerful segmentation that unlocks unique opportunities in no time. You can assess a keyword from different perspectives to discover viable keywords, effective content, keyword performance, and so on.
Other notable features
- Nightwatch works for local searches across various locations worldwide.
- Nightwatch’s reporting and automation will give your website the edge it needs with accurate information from search engines and tools like Google Analytics and Search Console.
- If your pages are missing SERP features or contain errors, the Nightwatch site audit tool can discover and help fix them.
Pricing
There are three plans in Nightwatch’s pricing plans — Starter plan at $32/month, Optimize at $79/month, and Agency at $295. They all come with free trials and a 20% discount when subscribed annually.
💬 The bottom line
Nightwatch is an effective and accurate SERP tracking tool. With a huge information database, comprehensive reporting, helpful segmentations, and competitive pricing, this is a tool you want to have in your toolkit.
7. Ahrefs
Ahrefs needs no introduction on the SEO scene. It is a powerful software that offers a suite of SEO tools your website will benefit greatly from.
The Rank Tracker tool doubles as a SERP analysis tool that lets you monitor search engines for essential SERP features.
Setting up this Google ranking tool only requires specifying the keyword, locations, and competitors.
The report is comprehensive and reveals data on up to 13 SERP features. You can then adjust in different ways to reveal the details you seek or use the complete information to improve your pages.
Ahrefs also has a SERP Checker tool, a free tool that gives an overall analysis of the ten top-ranking pages for any keyword across multiple countries.
Other notable features
- Availability across different search engines, devices, and 170 countries.
- Easy data segmentation and visualization with filters and tags.
- In-depth analysis of how you’re holding up against competition for keywords.
- Regular reports of the most notable changes.
Pricing
Ahrefs pricing starts at $83/month for the Lite plan and $166/month for Standard. The Advanced plan is $333/month, while Enterprise is $833/month. You do not get a free trial, but many tools are available for free.
💬 The bottom line
Nightwatch is an effective and accurate SERP tracking tool. With a huge information database, comprehensive reporting, helpful segmentations, and competitive pricing, this is a tool you want to have in your toolkit.
Conclusion
You need all the help you can get to improve your SERP positions, whether on Google or other search engines.
And thankfully, there are dedicated tools for all aspects of SEO. From keyword research and site audit to competitor analysis and rank tracking tools, you name it.
Above, you will find the best SERP tracking tool for all preferences and budgets.
However, I must warn that none of the tools above is a magic wand. While it’s possible to get significant results immediately, sustainable desktop and mobile rankings result from hard work and consistency.
Hopefully, these tools give you the perfect foundation to start getting more traffic. Don’t forget you can reach out to me for help.
And if there’s any tool I’ve missed, you can put it in the comments below.
Good Luck!
Jessica La
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Hi, I’m Jessica 👋 — I work with SaaS companies to implement effective Content Marketing strategies to drive organic blog growth and conversions.
I’m greatly enthusiastic about building content driven by data and meaningful human narratives.
For me, it goes beyond reducing storytelling to brand data – I’m a stickler for uncovering the ‘why’ so that your product is noticed by the people who care.
ByJessicaLa was created as an experimental playground for SEO, Content, and Link Building.
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