You know how they say you can’t improve what you can’t measure?
In the world of Google and search engines, there are 2 challenges to that.
The first challenge is you can’t measure what you can’t track, and in the organic world where ranking means everything, Search Engine Results Page (SERP) tracking is incredibly important.
The second challenge is what SERP tracker tool to use.
Now, there are numerous SEO tools that feature basic rank trackers, but are they enough?
The best SERP tracking software should help you identify where, when, and how to improve your content and website.
So in this article, I’ve compiled and compared the best SERP checker tools trusted and reviewed by myself and many other SEO experts. I’ll break the list down by:
- If you’re just looking for a SERP checker
- If you’re looking for an all-rounder tool
What is the Best SERP Tracking Software?
- Nightwatch and AccuRanker: Best dedicated SERP tracking tools.
- SemRush: Best all-rounder tool.
1. Nightwatch
Nightwatch is a robust and dedicated rank-tracking tool that guarantees you the most accurate ranking data.
When comparing this tool across the board, I and many other SEO-ers (as I like to call them) have found this claim to be very accurate.
The tool uses multiple Google Data Centres, allowing you to track your rankings in Google Search, Google Maps, and other search engines at any location.
This tool is a pretty handy one for many reasons. It provides powerful segmentation that unlocks unique opportunities in no time. You can assess a keyword from different perspectives to discover viable keywords, effective content, keyword performance, and so on.
Main Features
Accurate rank tracking: Nightwatch works for local searches across various locations worldwide.
Automated reporting: Nightwatch’s reporting automation will give your website the edge it needs with accurate information from search engines and tools like Google Analytics and Google Search Console.
Powerful site audits: If your pages are missing SERP features or contain errors, the Nightwatch site audit tool can discover and help fix them.
Pricing
Nightwatch has a tiered pricing structure that increases with the number of keywords you want to track. For:
- 250 keywords: $39/mo or $32/mo paid annually
- 500 keywords: $59/mo or $47/mo paid annually
- etc
This tiered plan goes up to 10k+ keywords. Note that for less than 6000 keywords, you won’t get features like white-label reports and API access.
The best part is that you can try this tool for free for 14 days and decide for yourself whether this is the right tool for you.
💬 The bottom line
Nightwatch is one of the most accurate SERP tracking tools in the market. With a huge information database, comprehensive reporting, helpful segmentations, and competitive pricing, this is one of the best if you just wanted to track your search results.