I initially started this blog out of quaint curiosity and boredom. 

Now the wild field of SEO and Content Marketing is my 24/7 thing. 

After working with various US SaaS/Tech Companies and coaching thousands of blogging students, I’ve come to appreciate the technical and creative expression of SEO.

It’s a deep understanding of people and behavioral economics. It’s convincing, aspiring prose. It’s the importance of data-driven strategies, and the crazy of algorithm updates and tech influences. 

There are real results when you combine creativity, content, and data. And that’s fun – for me and the companies I work with.