When I started out in the content and SEO space, there was a lot of information on how to do things.
I thought to myself, “surely growing a blog couldn’t be that difficult”.
And I was sorely mistaken.
Not only was it difficult – it was also time consuming, nuanced, and incredibly frustrating.
After much trial and error, I built a link building machine that got me featured in 15+ guest posts every month on 70+DR sites.
Which helped grow my Domain Rating.
And I was ranking in the top 3 position of Google for competitive keywords in the matter of months.
It was obvious to me, what had to be done in order to grow a blog that gets results.
So why were businesses spending so much money on content which got them zero eyeballs, zero rankings and zero revenue?
There are 2 reasons:
I turn company blogs into revenue-generating channels through highly targeted and effective Content-Led SEO strategies.
SaaS companies who care about their customer and user experience looking to grow and attract qualified organic traffic.
Your customers are all that matters. I start my strategies with your customers at the forefront and execute based on data.
And that’s an understatement.
You have to:
1️⃣ Figure out the relevant content that your (buying) audience actually cares about (This. Is. Huge)
2️⃣ Write the article yourself or go through the process of finding and training a writer (30 hours minimum for an evergreen article).
3️⃣ Optimise the content to actually rank (and get read).
4️⃣ Build high-authority links to get on the Big G’s radar (Google).
5️⃣ Convert any incoming readers to leads (why else are you doing SEO?)
6️⃣ Analyze data points to see what is working (and what isn’t).
7️⃣ Pay $1000s of dollars every month on the software that gives you the right data to execute on.
In fact, content, along with backlinks, make up over 60% of the 200 factors Google considers.
But before you get ahead of yourself and start scaling out content and backlinks, know that there are building blocks to blog growth.
If you skip the foundations and go straight to “scaling”, everything falls apart.
Here is the framework I use to absolutely ensure you get to see results from your content.
👉 Know your customers. I’ll intimately analyse and understand your customers, their pain points and buying lifecycle.
👉 Industry and Competitor Analysis . I’ll establish a baseline for your content strategy based off your industry and analyse your competitors’ strategies.
👉 Keyword Research. I’ll dive into finding keywords based off the data and write directly for your buying customer segment.
👉 Hypothesis Formulation. I’ll determine with you the initial strategies to test based on goals and budget.
👉 Article Writing. I’ll write the WOW factor articles that will win your customers over.
👉 Article Optimisation. I’ll optimise the article to actually get your content ranked and bring in organic qualified traffic.
👉 Link acquisition. I’ll Leverage my network and outreach system to build you those quality links that big link agencies pay me for.
👉 Reporting. I’ll provide you with the full breakdown of key metrics with any executed strategies.
I’ll save you the time, energy, and guesswork that I already did the hard work for (and get results).
And I’ve had to test, iterate and refine many strategies.
I know what works and what doesn’t.
How we work together will be entirely dependent on your needs and goals.
I can be the consultant who acts as an extension of your in-house team. Or act on set deliverables.
You can choose things to be Done-For-Your or Done-With-You.
If you’re looking for a content strategy that is effective, worth the effort and can get you the results in months not years.
Then you’re in the right place.
I only work with a few clients at the same time so you know my attention is fully on your business.
Ready to finally make your content speak to your audience?
Let’s chat. Leave your details and I’ll get in touch with you shortly!