Do you have a great craft product with high-quality photos on your Etsy store, but make few to no sales at all?
Then you’ve come to the right place.
With over 7.5 million active sellers, it is becoming harder to stand out from the crowd on Etsy. That’s why vendors turn to Etsy SEO tools.
Search Engine Optimization is how you improve your site’s position on search engine results pages. While many people look towards doing SEO for search engines like Google, the same concept can be applied to your etsy store.
Etsy SEO helps your shop show up when users are searching for products to buy, and it’s really quite simple.
I’m excited to show you how to do Etsy SEO and 5 tips to improve your Etsy shop visibility!
What is a good Etsy SEO Strategy?
A good Etsy SEO strategy involves using relevant keywords in your product titles, tags, attributes, and categories. Relevant keywords are those that match your target audience’s queries the most.
You can also have links pointing to your shop (inbound links/backlinks). Here are some backlink-building tools to get you started.
Etsy’s search algorithm is always changing, creating the need to stay abreast of the latest search developments.
Implementing Etsy SEO strategies will lead to:
- More sales
- Increased Brand Visibility
- Increased Customer Satisfaction
- Increased Shop Quality Score
- Building a loyal community of buyers
The Etsy Search Engine
The key to doing etsy SEO actually starts with having an understanding of how the search engine works.
To put it really simple, the etsy search engine or search algorithm is categorized into two phases: Query Matching and Ranking.
Query Matching
Whatever user types into the search bar is known as “user query.”
Query matching is the process of matching the user query with the relevant product listings stored in the Etsy database.
In the process, Etsy matches the user query with thousands of relevant products.
But what qualifies the product to be displayed on the first page or the last one?
That is where ranking comes in.
Ranking
Ranking is how Etsy determines which products would appear at the top of the search results. According to the How Etsy Search Works guide, six distinct factors determine ranking:
a. Relevance
A user’s search query must align with your product’s title, tag, or attribute.
b. Listing Quality Score
It measures how well your product tends to do in searches. It is assigned based on user activities like clicks, purchases, and favorites.
c. Recency and Market Experience Score
Recently created listings get a slight boost in the search results to help the Etsy search engine judge how users interact with it.
Renewing existing Etsy listings will get you similar but smaller boosts. But updating your product tags and attributes to earn these boosts is not an effective Etsy SEO strategy.
d. Shipping Price
Free shipping to US customers and Digital downloads will give your product a higher ranking. That’s because Etsy’s research found that buyers are 50% less likely to buy a product with a high shipping cost.
e. Translation and Languages
Your product will rank for search queries in your shop’s language. So you should write your tags, titles, and attributes in the same language.
Though Etsy can translate your language to match the shopper’s, you can also add translations.
f. Context-specific Ranking (CSR)
Etsy’s CSR technology customizes the search results for each buyer based on their past habits.
Having seen how the search engine stores, organizes and retrieves information, let’s explore Etsy SEO tips you can use in 2022 and beyond.
Tips on how to do Etsy SEO
Here’s exactly what you need to do to rank higher on Etsy’s search results:
1. Optimise your Keyword Rankings
2. Optimize your product Attributes and Tags
3. Increase Your Listing’s Quality Score
4. Improve the Customer Experience
1. Optimize your Keywords for Ranking
A keyword is an exact term a user types in the search bar when searching for items to buy. It is also known as a search query. So you’ll need to do some Etsy keyword research for your listing page.
Here are the Do’s of using Keywords on Etsy shops:
- Exact match phrases will rank higher than single-word match queries. For example, when a user searches “Geometric Prints,” the listing containing both the words in the title will rank higher than the one containing only “geometric” or “prints.”
- Keywords appearing in both the Title and Tags signify relevancy – one of the Etsy ranking factors.
- Keywords used at the beginning of the title have more weight than when used in the middle or end.
- Use keywords in your listing’s description.
The following are the Don’ts of optimizing Keywords:
- Keyword Cannibalization – using the same keywords for different products. Keyword cannibalization, like normal SEO, will also hurt your etsy SEO strategies. Etsy does not display more than two listings from a seller on the same search results page.
It’s best to diversify the keywords you use for your product titles. For example, Floating Beech Wood Nightstand, Floating Bedside Nightstand, Black LED Nightstand, etc.
- Keyword Stuffing – using keywords in a way that seems forced and unnatural. Once caught engaging in the act, your shop will get flagged by search engines like Google and Bing.
My best methods of using keywords are as follows:
- Inserting your Brand Name as keywords. It helps previous buyers recognize you, increasing the chances of repeat purchases.
- Getting inspiration from your Industry. For example, if you’re selling World War 2 vintages, the keywords to use might be Authentic Reich Reichspfennig Coins, Military Compass Nautical Pocket, Pitt Bomber Khaki Cotton Jackets, and so on. You’re an expert in your niche; think big!
- Using Erank’s Keyword Generator. It’s an Etsy SEO tool that shows you search queries made by actua