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Do you have a great craft product with high-quality photos on your Etsy store, but make few to no sales at all?
Then you’ve come to the right place.
With over 7.5 million active sellers, it is becoming harder to stand out from the crowd on Etsy. That’s why vendors turn to Etsy SEO tools.
Search Engine Optimization is how you improve your site’s position on search engine results pages. While many people look towards doing SEO for search engines like Google, the same concept can be applied to your etsy store.
Etsy SEO helps your shop show up when users are searching for products to buy, and it’s really quite simple.
I’m excited to show you how to do Etsy SEO and 5 tips to improve your Etsy shop visibility!
A good Etsy SEO strategy involves using relevant keywords in your product titles, tags, attributes, and categories. Relevant keywords are those that match your target audience’s queries the most.
You can also have links pointing to your shop (inbound links/backlinks). Here are some backlink-building tools to get you started.
Etsy’s search algorithm is always changing, creating the need to stay abreast of the latest search developments.
Implementing Etsy SEO strategies will lead to:
The key to doing etsy SEO actually starts with having an understanding of how the search engine works.
To put it really simple, the etsy search engine or search algorithm is categorized into two phases: Query Matching and Ranking.
Whatever user types into the search bar is known as “user query.”
Query matching is the process of matching the user query with the relevant product listings stored in the Etsy database.
In the process, Etsy matches the user query with thousands of relevant products.
But what qualifies the product to be displayed on the first page or the last one?
That is where ranking comes in.
Ranking is how Etsy determines which products would appear at the top of the search results. According to the How Etsy Search Works guide, six distinct factors determine ranking:
A user’s search query must align with your product’s title, tag, or attribute.
It measures how well your product tends to do in searches. It is assigned based on user activities like clicks, purchases, and favorites.
Recently created listings get a slight boost in the search results to help the Etsy search engine judge how users interact with it.
Renewing existing Etsy listings will get you similar but smaller boosts. But updating your product tags and attributes to earn these boosts is not an effective Etsy SEO strategy.
Free shipping to US customers and Digital downloads will give your product a higher ranking. That’s because Etsy’s research found that buyers are 50% less likely to buy a product with a high shipping cost.
Your product will rank for search queries in your shop’s language. So you should write your tags, titles, and attributes in the same language.
Though Etsy can translate your language to match the shopper’s, you can also add translations.
Etsy’s CSR technology customizes the search results for each buyer based on their past habits.
Having seen how the search engine stores, organizes and retrieves information, let’s explore Etsy SEO tips you can use in 2022 and beyond.
Here’s exactly what you need to do to rank higher on Etsy’s search results:
A keyword is an exact term a user types in the search bar when searching for items to buy. It is also known as a search query. So you’ll need to do some Etsy keyword research for your listing page.
Here are the Do’s of using Keywords on Etsy shops:
The following are the Don’ts of optimizing Keywords:
My best methods of using keywords are as follows:
For example, if your Etsy shop sells Metaverse-themed images, the declining trend might make you reconsider your niche choice.
Attributes are the additional information sellers use to describe their products, while tags are the phrases you can use to describe your unique products.
There are different types of attributes you can add to your product listings:
Attributes help when a buyer uses the attributes to filter the search results. When creating an Etsy listing, the attributes appear after you choose the category.
The following are the best practices for using attributes on Etsy:
You add tags when creating your listing.
The best ways for using tags to rank higher in the Etsy search engine are:
While you have total control over what to add as tags, you should avoid the following:
Well, you can use the following strategies:
Listing quality determines the position your product appears on Etsy’s result pages.
New shops and listings start with a neutral listing score. New listings get a small temporary boost to gauge how buyers interact with them.
And as mentioned previously, clicks, favorites, and purchases determine the listing score.
More clicks mean a high-quality score.
How to get more clicks as a seller:
Etsy revealed that they consider customer experience in their search algorithm. So they award the Star Seller badge to sellers who offer an excellent customer experience.
You can better your customers’ experience by:
I’ve looked at some Etsy SEO tips to increase your product’s rankings in 2022, including:
So a good etsy SEO strategy involves identifying and using the keywords your buyers use and giving the best customer experience.
What part are you willing to work on in your future Etsy shop search engine optimization?
Let me know in the comment section!
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