My Story

A very personal read.

Well hi, I'm Jessica

and I think there is something so very awkward, curious and bizarre about writing a biography page of yourself. 

It calls the question (and at times, existentialism) of examining yourself and who you are, or who you want your audience to know you as. 

Oh and before I continue – if you want to know about how I can help you, you’re on the wrong page. This is the TMI section. Go here instead.

The Short Story​

It’s funny that as children, we think we know everything. 

And it seems that the older we get, the more obscure the world, what we want to do and what we want out of life becomes.

I don’t pretend to know everything, and this blog isn’t about knowing everything. But here is what I do know

  • I know what it’s like to be stuck in corporate and wanting something more, something different. I was working in corporate for over 4 years by the time I was 21.
  • I know what it’s like to pivot, do everything and still not know what I was passionate about.  Ive been in sales, marketing, accounts, consulting, dev, BA. Everything. 
  • I also know what it feels like to be young and to not feel experienced enough, knowledgeable enough or  confident enough to pursue a tech career or walk an entrepreneurial path. I’ve landed jobs and opportunities through cold outreach without any relevance or background. 
 
And these things I know, I want to share.

With over 6 years of experience in content, AI, marketing and data, I am always out testing the water and finding creative solutions and strategies to grow.  

Not only in SEO, Content and Blogging, but in my individual everyday lives. 

But above all, I am an avid learner, a curious person, and my mission is to help you take that next step towards your goal, with actionable steps and advice from proven research, experience and best practices. 

The long story

I’ve always wanted to start a business or achieve something GREAT and here was how I was going to do it: 

1. Graduate highschool with a top grades. 

2. Get into a prestigious university to study a degree. 

3. Take my studies further and get a Masters- get even more qualified.

4. Find a corporate job at a reputable firm.

5. Climb the ranks and get a respectable senior or a managerial role. 

And once I had accumulated enough experience, knowledge, connections, capital, that was when I was going to start my business. 

That was when I was going to do something big, something great. 

I don’t know what that something great is, or how, but I’ll set off to do that, because surely I’d know what I was doing by then. 

Does this sound familiar?

For a very long period in my life, this very conventional path of life was irrefutable to me. 

They were facts set in stone, history of the future written down, masking a very fragile person who was not ready to confront what she was actually doing with her life (still don’t!)

I never once questioned why this narrative of my life was already set out for me, and perhaps, set out for you too.

The earth-shattering, life-changing, utterly-devastating moment that this reality came to me?

Well, it started with a date.

Yes, I confronted every self-limiting belief I had about my entire life when I went on a date.

He was someone had accomplished and was doing everything I always wanted to do. And between you and the internet, I frankly at the time, wasn’t quite sure whether I wanted to be with this person, or be them.

I was 19​

….and thought I had succeeded for someone my age.

I got a corporate job at 17 when most people my age were working in retail. I was studying what I thought to be a prestigious degree at a prestigious university and I had mastered the skill of passive-aggressive corporate emails.

But here was somebody – in real life and not just a far-fetched tale out of Forbes – not too much older than I was. And had accomplished more in his 20 odd years than most did in a lifetime. 

And then I met my wonderful partner: a growth advocator who grew his tech company to a multimillion dollar company in a matter of years. Starting at 19. 

These people defied these irrefutable truths and paths that I held in absolute.

And throughout the years of meeting more individuals like this, I start to question more and more, why I was waiting to do big things, things I’ve always wanted to do.  

What was actually stopping me at all? 

Was it societal beliefs? Family expectations? Or was it a deep fear of the unknown? A finely disguised form of procastination?

In truth, it was all of the above, and so much more. Confronting these questions weren’t easy, but they were necessary.

And this event spiralled into a constant search for more knowledge and more experiences. 

I had always been curious about all things business, tech, entrepreneurship, and innovation, but my self-limitations, lack of confidence, bouts of self-doubt and uncertainty had always prevented me from actually pursuing these things.

It took a lot of courage and many, many failures, but the very things I was once so intimidated by, I do on a day to day: helping clients grow with PR, SEO and Content strategies. Working with cutting edge AI to create something meaningful. Creating content that details the tips and tricks I’ve learnt in SEO and Marketing. 

And through my journey, I realised something so very important.

And it’s that, although my journey is my own, my experiences singular to only myself…

The steps I took weren’t.

These experiences aren't unique to me - they can be yours too

Which leads me to why I started this blog. 

It’s the realisation that actually, the things I’ve done aren’t inspiring. In fact, they’re all very doable steps anyone can take to immediately make an impact. Whether personally or for work. 

So if you’re reading this, I encourage you to look into finding the right solution for any roadblocks preventing you from progressing. 

If you’re a business, professional or blogger looking for inbound growth tactics – great, you’ll find a wealth of knowledge here related to SEO, Content Marketing, Outreach strategies and the best software to use. 

If you’re a blogger or individual curious about personal growth – fantastic – you’ll find practical and actionable articles to help kickstart and accelerate any goals and passions.

If you’ve made it this far, I sincerely thank you for taking the time to learn about my story. 

Here’s a cheers to curiosity.

Good luck!

Jessica La