Disclosure: My site is reader-supported. I may get commissions when you click through the affiliate links (that are great products I use and stand by) on my articles.
Competition for the limited space on the first page of Google searches is a regular part of the business for website owners.
That’s because ranking high on search engines is essential for visibility.
Recent reports by FirstPageSage revealed that the #1 result in Google’s organic search results has an average CTR of 39.6%.
Some days ago, I mentioned in my affordable SEO guide that 75% of internet searches end on the first page.
To put things more clearly – not ranking high on search results and having low website traffic is as good as not having a website at all.
Or essentially having all the money you spend on content go down the drain.
So, if you’re among the many businesses that want higher rankings and more traffic, having the right Google ranking software to help you is non-negotiable.
I’ll give you a rundown of the top Google ranking tools to survive as an online business.
Now, let’s dive right in.
|Software||Pricing (starts from)||Keyword Research||Back -linking||Competitor Analysis||Rank Tracking||Technical SEO|
If you’re looking for one of the most powerful Google ranking software then it has to be SEMRush.
This is a SEO tool that offers helpful and powerful features, with a heavy focus on keyword research.
The market research feature from SEMRush will have all your competitors’ strategies laid bare.
To do this, input your website in the main search bar, and SEMRush will display useful information under Domain Overview.
Then, navigate to the Compare Domains tab to get a list of your top competitors. You can get the same information by going to the Competitors tab under Organic Research.
More importantly, what can you do with this information? You can analyze their keywords.
Or discover gaps with the Keyword Gap tool. It helps you find keywords your competitors are ranking for and other areas where they are doing better than you.
Site Audit tool for checking subdomains, website mobile version, and discovering issues.
The pricing plans on SEMRush are divided into three.
There is a Pro plan at $119.95/month for small teams and newbies. Bigger teams can use the Guru plan at $229.95, while large enterprises can opt for the Business plan at $449.95/month.
SEMRush is one of mine and many others #1 go-to tool for google rankings – and it’s not hard to see why.
From keyword research to competitor analysis, backlinking, rank tracking, and even technical SEO, it’s a top recommendation for everything that helps your ranking.
Ahrefs is one of the most powerful google keyword ranking tools that exist, especially if you’re looking for something to help with link analysis.
Of all the SEO tools that I use, this is on the top of the list. I use Ahrefs for all my content, SEO, and link-building efforts, which I mentioned in-depth when discussing the best link-building tools.
One of the most impressive features, apart from providing all the data you need for making informed decisions, is the ability to do a competitor analysis.
The good thing about this Ahrefs feature is it’s an excellent keyword research technique that gives you insights for ranking above your competitors on search engines.
Start by typing in your website. Ahrefs presents valuable information, including ratings, backlinks, and traffic generation.
Then, click on Competing Domains on the left-side menu, and it displays your top competitors and how you compare with them.
You can also use the Content Gap feature to identify keywords you should be paying attention to. I use the top three or four competitors for comparison based on the combination of details.
That brings up the keywords, keyword positions on search results, etc., with links to all the pages.
This will let you know when keywords your competitors are ranking for that you’re not and can be taken into account as part of your content strategy.
Ahrefs has some free tools you can access through the Ahrefs Webmaster Tools.
The main pricing starts at $99/month. Other plans include Standard at $199/month, Advanced at $399/month, and Enterprise at $999/month.
Ahrefs offers equally powerful features to SEMRush, and most people doing SEO is either using one or the other. These are tools that offers a wide range of search engine optimization improvements.
I love that there are no distractions – just plain valuable and straight-to-the-point information from its massive database.
Moz started as an online community in 2004.
Today, it is a top contender for the best Google ranking software.
Moz Pro also has many features, but of particular interest to me is its on-page optimization, which is unavailable in Ahrefs.
On the Page Optimization section, you can put a URL and insert the keyword you want the page to rank for. This feature works like AI tools like Surfer SEO (which I swear by) to display the current page score and tips to improve the google keyword rankings.
Moz Pro also has a more in-depth Page Optimization report accessible from the Tracked Keywords Overview in the Rankings section.
Moz’s pricing starts at $99 for the most basic plans. However, you can get more value with the higher plans.
Moz is a highly impressive tool that offers many features to rank higher on search engines. It’s not as powerful as Ahrefs and SEMRush, but it works excellently.
Ubersuggest is owned by Neil Patel and he’s done an excellent job of improving the tool.
Its main feature is keyword research.
Just insert the keywords and location in the bars under the Keyword Overview section. Ubersuggest will list some key insights immediately. This feature works better because you can use it directly for competitor analysis.
I find some of the features here quite similar to Moz Domain Authority.
Then, it will suggest relevant long-tail keywords with vital details like search volume, CPC, and difficulty.
💡 Pro tip: Note that metrics used by these tools, such as “Keyword Difficulty” for Ahrefs, “SEO difficulty” for Ubersuggest, etc are all just estimated parameters by the tools.
They are a good, interchangeable benchmark to make your content decisions on, but what should matter first is whether the content is relevant for your customers/audience.
And like BuzzSumo, there is Content Ideas, a list of pages already ranking on the keyword.
Ubersuggest has an exciting pricing offer. You can either pay between $12 and $40/month or save as much as 90% when you pay for the lifetime offer.
This is an overall decent tool that does the basics. I would recommend it to anyone on a budget who wants quality insights. I also like how neat Ubersuggest is – it organizes all the information you need on a single page.
Screaming Frog is another popular tool that can help you improve your position on the Google search console.
Arguably, it’s one of the best tools that allow you to do a complete technical audit on your site.
Although it has several features I love – the Screaming Frog SEO Spider Tool is the one that I find most useful.
For example, its Find Broken Links feature lets you detect broken links on your website.
Simply insert the link in the space provided to crawl the website.
Then, go to the Response Codes tab and select Client Error in the filters.
The pricing for Screaming Frog SEO Spider is pretty affordable, coming to £149/year. But you can use the tool for free to crawl websites with <500 links.
Screaming Frog is a useful tool for technical fixes which can play a big part in your site’s ability to rank. However, it’s relatively limited and cannot do white hat link building, competitor analysis, and backlinking without help from other tools.
WooRank’s tool and browser extension analyze on-page and off-page SEO with specific solutions to improve them.
Just get on the site and click on the button.
WooRank will analyze the page’s primary data, like title tags and mobile optimization. This also works for competitor analysis.
You can also sort based on the performance of page components. For instance, selecting Errors displays page issues with solutions to correct them.
WooRank’s pricing is divided into Pro at $79.99/month, Premium at $199.99/month, and Enterprise for large teams.
WooRank has a decent tool that provides valuable data on your website, pages, and competitors from within your browser. It’s a decent tool for anyone who likes to get quick results.
Google Analytics is a free tool that gives you all the information you need about your website.
The dashboard combines details like traffic, bounce rate, visitors, and sessions to glance at your website’s performance.
And you can dive into the specific data to understand your audience behaviour, traffic acquisition source, any CTAs conversion, top pages etc.
It’s also a must for local SEO. All these insights allow you to improve your page, target your audience better, and rank higher.
Technology is another section I love because it shows the devices they visit your website with. This lets you better optimize your content for the devices that matter most.
Google Analytics can present some unique ranking opportunities for site owners, and is the most accurate source of data when compared to the other tools on the list. Especially when used with other free SEO tools, like the Google Search Console and Google PageSpeed.
It lacks the sophistication of other keyword ranking tools, which makes sense as it only allows you to delve into the data of your own site. However, that doesn’t make it any less important.
Gone are the days when Google ranking factors used to be a mysterious affair. Although no magic button can take you to the top of search engines, you can get marked improvements by putting the right strategies in place.
And that is where Google ranking software comes in. By supplying you insights, testing existing methods, tracking performance, and correcting errors, you can make helpful adjustments that rank your pages higher.
Above are the best ranking tools that can help you get the job done, from keyword research, link building, analyzing competitors, tracking rank, to technical audits.
However, the ultimate aim is to create better content that helps visitors. As long as your customers are at the forefront of your strategy – with the right tools and execution, ranking should be a question of when, rather than if.
But if you don’t want to go through all that trouble – you can always hire content marketing consultants like me to help!
What other tools have I missed?
Found that helpful? Drop your email below and I’ll send more tips and tricks I don’t share online to anyone 😎
Get exciting SEO strategies ✨
I can't believe nobody talks about