What if you invest thousands of dollars each month in content marketing, yet your domain authority (DR) stands at a mere 10 and your content is barely ranking in the top 50?
This means – you are letting your precious dollars go down the drain.
Publishing value-adding and authoritative content pieces are one thing. But if you are investing thousands of dollars in producing and publishing them on your website, you need to make sure that it’s getting distributed smartly and being put in front of your audience.
And that’s what getting links from other relevant sites will help you with.
As stated by Google, one of the top three factors their search engine algorithm considers while determining search engine rankings is backlinks.
This means – the higher the number of high-quality backlinks your web pages get, the better your rankings will be on Google search engine result pages.
And while building links is critical, there’s just one BIG problem.
It’s not easy.
Getting other websites, especially ones with a high domain ranking, to link back to your content or web pages is no piece of cake.
Link building is a strategic process: from conducting a thorough competitive analysis and identifying the websites they are getting backlinks from to email outreach and rolling out guest posts.
In fact, it’s a dedicated full-time job. And if you want to achieve great results, you’ll need a strategic link-building professional or digital marketing agency with the required experience and expertise in your team.
Hiring a full-time link-building professional will require you to invest anywhere between $70,000 and $200,000 each year.
And if you run an SMB and don’t really have the budget for it, hiring a full-time white hat link-building professional isn’t a feasible option.
This is where outsource link building comes in.
When you hire a link-building professional or digital marketing agency with years of experience in the industry offering reliable link building services, you’ll be tapping not only into their experience and expertise but also into their extensive network.
This will, in turn, help you get high-quality backlinks faster and at a budget-friendly price.
Outsource link building is beneficial. And before I tell you the 3 big benefits of doing so, let’s first address the elephant in the room.
Is Buying Links Against Google
Guidelines?
Now you may be thinking about whether buying links violates Google guidelines.
Let’s take a look at what Google has to say on link schemes:
“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.”
And as David from Ahrefs points out, the keyword here is may.
It May be considered part of a link scheme.
So while it can be part of a grey area, you only violate Google guidelines when the links you are getting are low quality and the content of the anchor text and article linked is irrelevant.
As stated in Google guidelines:
“The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community.
Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”
Creating good content pays off.
And in a perfect world, creating dazzling content should naturally get lots of high-quality links.
But they don’t. In fact, 90.63% of all pages never get any organic traffic from Google.
Why?
Because they don’t have backlinks pointing to it.
That’s why the only way to get organic traffic and get your content out there is to outsource link building to professionals.
Now that that’s out of the way allow me to put in front of you the three BIG benefits of doing so.
The 3 Big Benefits of Outsourcing Your Link Building Operations
Following are the benefits of