5+ Best Copywriting Software to Engage and Convert Leads (2024)

Businesses, whether digital or not, need high-quality, persuasive copywriting in their marketing toolbox.

When done right, copywriting serves to persuade readers and elicit actions subtly. As a result, it can boost any business immensely. 

But if you’ve tried your hand at copywriting, you know how challenging it can be.

And if you’ve not, consider what a car salesman goes through trying to sell a car to someone who’s never thought of owning one and does not have the money.

You need to know enough about the product or service, plan what to say, consider business goals, find an effective CTA, ensure proper grammar, and so much more.

It’s a lot of work because each of these factors influences how effective your writing is. 

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Fortunately, it’s also one you can hand over to AI writing tools without worrying about any of the abovementioned issues. 

Since some tools handle the content creation process better than others, I’ve don’t the hard work of researching the best copywriting software tools.

Below, you’ll find out about their features and how they solve your copywriting needs.

What is the best AI copywriting tool?

1. Jasper AI

For many, Jasper AI is what comes to mind whenever the subject of discussion is AI writing. That’s because this AI writing tool has continued to deliver unique, high-quality content for different purposes.

Thanks to its 50+ templates, Jasper AI can produce any type of copy, including social media posts, email subject lines, sales emails, website copies, sales pages, advertisement video scripts, Google Ads texts, long-form content, and so on.

Since this AI copywriting software is available in more than 25 languages, you can create content, copies, and even blog posts for your target audience in just a few clicks. You can also select a tone using human feelings, real-life personalities, or import a custom voice.

Other notable features

• Jasper AI creates highly readable and captivating content using advanced natural language processing (NLP).
• If your copywriting process involves optimizing for search engines, you can integrate Surfer SEO to make the process seamless.
• There are also Google Docs and Chrome extensions, as well as Grammarly integration to check spelling, punctuation, grammar, etc.

Pricing

Jasper AI does not have a free trial but has two affordable packages: Starter at $29/month and Boss Mode at $59/month. For the Boss Mode package, you get everything in Starter plus extra features and priority support.

If you want to find out more about this tool, check out the in-depth Jasper AI review. 

2. Copy.ai

With its AI-powered content generator, Copy.ai saves you time and relieves you from the stress of coming up with new copy ideas on your own.

This AI marketing tool can create a wide range of content including articles, product pages, headlines, blog introductions, product descriptions, emails, promotions, sales copies, and many more.

According to the website, there are around 90 tools and templates you can choose from, but the best part is that each one is easy to use. 

All you have to do is select a template and input a few words for context. It can produce multiple unique versions and generates fresher ideas every time.

Other notable features

• Copy.ai is able to create content in 25+ languages so that you won’t have issues connecting with people all over the world.
• Copy.ai has a Google Chrome extension that lets you use its services with Gmail, Google Docs, etc.
• It also comes with several free AI tools ideal for creating social media content, product descriptions, business slogans, email subject lines, etc.

Pricing

You can use Copy.ai for free but will not get access to advanced features like multiple languages. The Pro plan, which gives you unlimited words and all available features, starts from $36/month. 

3. Copysmith 

Copysmith is one of the leading AI copywriting software that creates marketing copies. It is built for e-commerce businesses, and what it does is generate a wide range of content to help them make more sales.

If you go through the over 30 use cases and templates, you’d discover that Copysmith is big on marketing content, even though it does other things like website content and blog templates.

You’ll find use cases for generating search-engine-optimized content, product descriptions, ads, social media content, email content, and so much more.

What’s more amazing is that you can build your own template with the Custom Content Generator. If you’re just starting out and need clarification about which route to take, use the brainstorming template to craft your path and voice. 

Copysmith also comes with bulk content generation tools for creating multiple product descriptions, web content, etc. These will come in handy for creating faster content.

Other notable features

• In-built plagiarism checker helps ensure the content is original.
• Integrations with writing and eCommerce tools like WooCommerce, Zapier, and Hootsuite let you achieve more from within Copysmith. 
• Do even more and use Copysmith for all your online needs through the Chrome Extension.
• Teams and collaboration feature for agencies and teams who’d like to work together. 

Pricing

There are three pricing tiers for Copysmith. The cheapest plan costs $19/month and is intended for novices. The second package costs $59/month for more words and extra features, while the third is a customized plan for those with special needs. 

4. Rytr

Rytr is another effective AI writing tool that can quickly create high sales pitches, high-converting ads, and short-form copies, among others. 

This AI copywriting software has a seamless interface and is easy to use. Thanks to the over 30+ use cases, you can get everything, from creative content and SEO copy to copywriting for social media marketing, video marketing, blogs, and email marketing.

In addition to AI copywriting and other content generation tasks, you also get additional features like grammar checking and search engine optimization. Furthermore, its GPT-3 technology will ensure you get human-sounding texts rather than computer-generated gibberish. 

Other notable features

• Rytr offers 30+ use cases for creating different types of content.
• 20+ tones to further tailor your content.
• Built-in plagiarism checker to keep your texts unique.
• Extensions and add-ons to help you work with MS Word, WordPress, Slack, etc.

Pricing

Rytr has a free plan limited to 5000 characters per month and two affordable plans. The Saver plan costs $9/month for 50,000 characters, while the Unlimited plan costs $29/month for unlimited characters and extra features. 

5. Grammarly

For any content you create to do the job it’s supposed to, you have to ensure it has perfect grammar and spelling. As revealed in my introduction above, website visitors pay attention to these things, and it influences their decision to patronize a business. 

That means your copywriting job isn’t done until you rid it of mistakes, spelling errors, incorrect punctuations, wrong word usage, wordiness, and others you can miss easily. 

Grammarly can help you fix all that; it is already a household name for proofreading texts. And thanks to its tone feature, you can help Grammarly understand texts and their context.

The best part is that you can use Grammarly on any device and website. Make sure you’re logged into your account on the device, and it will automatically check your text as you write.

As you type a new email or create a new blog post on Google Docs, you get real-time suggestions. You can also log into the website and upload your document or paste it to check it.

Errors and other improvable parts will be highlighted with recommendations to improve them. You also get a content quality score and a detailed report showing how the content has improved.

Other notable features

• Built-in plagiarism checker that compare your content to more than 15 billion web pages
• Grammarly checks errors you can miss, including sentence structure, context, punctuation, etc.
• Grammarly is available in multiple English language variants.

Pricing

Grammarly has a forever-free plan that checks only the critical errors in any content. To improve your content further, you can subscribe to the Premium and Business plans starting from $12.5/month. 

Conclusion

Everyone enjoys reading compelling, well-written content. Additionally, companies and marketers who prioritize them are more likely to see a profitable return on investment.

You can achieve all that with minimal effort when you invest in any of the copywriting software above. Each one has a number of use cases, tones, and features to help you create copies for all marketing needs.

Like I always say when recommending AI writing tools, they aren’t the next Hemingway and cannot do a perfect job on their own, especially on long-form content. Instead, they perform much better when you give context. 

So, you might want to include a few words as a prompt when starting and a few more if you notice it starts to drift off-track. With enough guidance, you can get the best of your writing software.

So, why not give it a try today to fast-track your workflow?