5+ Best Cold Email Software for Outreach (2024)

Cold emailing remains one of the most effective digital marketing strategies today.

That’s hardly surprising since email marketing gives the highest average of 3600% return on investment.

In other words, email marketing generates $36 for every dollar spent. 

[Source]

That’s why email is the main means of generating leads for 89% of marketers. 

[Source]

In fact, billions of emails are sent every day, with a forecast projecting more than 347 billion business-related emails will be sent daily by the end of 2023. 

[Source]

But make no mistake, using cold emails for marketing can be tricky.

It has many parts, depending on what you aim to achieve with your cold email campaigns.

So, it has to be done right, and your emails have to stand out.

Hence, you need the right cold email marketing software. 

Below, you’ll find everything you need to know about all the cold email tools you’ll ever need.

What is the best cold email software?

1. Woodpecker

Founded in 2015, Woodpecker is an automation and cold email software designed to help with lead generation, recruitment, and sales. It is currently in use by more than 13,000 professionals from close to a hundred countries worldwide.

Woodpecker’s cold email campaign features are one of the best you can find for a host of reasons. It helps you handle all aspects of cold emailing, from email list management to automation and analytics.

This cold email outreach tool starts working from your email list. It verifies all emails, so invalid email addresses do not waste your resources or skew analytics. Woodpecker also performs warming up to prevent spamming and protect your sender’s reputation. 

Even after sending cold emails, Woodpecker monitors the deliverability while performing the necessary actions to reduce the bounce rate. 

Other notable features

• Through Woodpecker sales automation, you can combine the power of cold emailing with calls, SMS, and LinkedIn to manage customers and make more sales.
• Setting up is straightforward and seamless, whether you’re onboarding or integrating tools like HubSpot, Zapier, Pipedrive, etc., that you already trust and use.

• With its unique algorithm, you can set condition-based processes to ensure emails are sent to only those they should go to.
• Measure and analyze your email outreach campaigns with A/B testing and reports that detail opens, clicks, and responses. 

Pricing

When you subscribe annually, Woodpecker pricing gives you two months for free at $32/month for 1,500 prospects or $40/month for unlimited prospects. However, you’d have to pay more if you want A/B testing, API keys, and integrations.

2. SmartReach 

SmartReach is a powerful and comprehensive cold email platform that helps sales teams achieve targets necessary for achieving company growth. It is a popular tool that helps over 1,500 companies to manage cold email campaigns.

Using its email finder and ProspectDaddy extension, this cold email outreach tool can serve the purpose of powerful prospecting tools to help any company build a list of prospects. You may also build lists by importing from a CRM tool or uploading a CSV file.  

In addition, SmartReach automation helps you personalize emails while setting up emails and follow-ups based on the prospect’s journey.  

Other features you can leverage include deliverability, validation, email warm-up, and reputation management through Warmuphero.

Other notable features

• Get more from SmartReach when you sync with a wide range of CRM tools like Zapier, HubSpot, Zoho, Salesforce, and Pipedrive.
• SmartReach lets you collaborate with team members so that you can seamlessly delegate more cold emailing activities. 

• SmartReach also tracks and reports every detail of your cold emails. That includes the clicked, read, replied, bounced, and unsubscribed recipients. 

Pricing

SmartReach pricing is grouped into Individual, Business, and Agency based on the services you need from the tool. The Individual and Business plans are divided further into three plans starting from $19/month and $79/month, while Agency lets you get custom services at a custom price. 

3. Saleshandy

Saleshandy is a sophisticated tool built to ease the process of cold emailing for sales teams. It thrives on generating insights from the behavioral journeys of prospects to promote better sales processes and increase revenue.

To make that possible, it has a number of basic and advanced features for high deliverability, personalization, analytics, etc.

Saleshandy is capable of sourcing prospects and their contacts as well as helping you to integrate them into your database. To prevent spam messages, it also has a verification feature that helps to double-check. 

This cold email software lets you connect with each prospect through personalization, templates, and custom fields. And through its scheduling features, you can keep the conversation going with follow-ups. 

Since strategies have different conversion rates, A/B testing helps you monitor which approach works best or which template is worth sticking with. There is also analytics that reveals in-depth data on how prospects deal with your cold emails. 

With data on how recipients open emails or click on the links within them, you can optimize your campaign and make better decisions. 

Other notable features

• Interact more with prospects with personalized follow-ups and multi-stage sequencing based on their actions.

• Warm up your accounts easily and automatically when you connect with any email service provider. 

• Write better cold emails that are spam-free in real-time with the help of Saleshandy’s writing assistant. The Email Preheader lets you preview the content, while Email Health highlights things you can improve. 

Pricing

Saleshandy is one of the most affordable cold email software, with pricing starting from just $7/month for the Starter plan. The Outreach plan is $25/month with an additional $60 for email verification. 

4. Reply 

Reply is another all-in-one cold emailing software. At the core, this tool is a sales engagement and cold outreach platform that helps busines