There is no doubt growing your online brand through email has become easier, especially when combined with marketing tools like AI. Billions of emails are sent daily, and they represent the most effective tools for digital marketing today.
Email marketing not only gets you an audience, but it also engages and stimulates them to become repeat customers with only minimal spending. However, getting the most out of your email marketing strategy relies on excellent list building and email list management.
With a large number of email software pitching their services to you via email every day, it can be challenging to find which does what it says it does.
Below is a compilation of the best email list management tools for efficiently managing your mailing list skyrocket your growth in 2022.
An email campaign goes beyond building a list and churning out messages to the email addresses on your list.
Substantial effort has to go into the existing list’s organization, segmentation, cleaning, updating, etc. These have several benefits and are crucial to the success of your campaign.
For instance, cleaning your list helps you maintain freshness and avoid wasting money and resources sending messages to contacts who never open them. Also, arranging your list into segments ensures you can send relevant content to each member on your list.
Overall, email list management is essential to your marketing strategy – whether white hat link building or guest post outreach- and will be the main difference between an effective email campaign and an ordinary list of email addresses.
Alongside list management best practices, you can target an audience, engage customers appropriately, reduce costs, and get more conversions.
The best email list management tools are:
SendX is one of the best email marketing tools perfect for list building. Thanks to its unique offerings, powerful features, affordability, and convenience, you can take absolute control over your mailing list. In addition, it lets you grow your list with email templates, easy popup, and website builders.
SendX is great for list building because it has…
The pricing on SendX is also one of the most affordable around, with plans starting from as low as $7.49/month for 1000 subscribers.
Mailchimp is one of the biggest list management tools today. It has maintained customers and won over new ones with superior all-in-one services for all types of email campaigns. The main highlight of Mailchimp is its great list management tools that let you segment your list with precision.
In addition to its free plan, Mailchimp has three different plans for various platforms, each starting from $9 per month for 500 subscribers.
Constant Contact qualifies as one of the best email list management software due to its immense features with which it engages customers. In addition, its features are easy-to-use, and they offer a one-month free trial for new customers.
Constant Contact has two plans – the Email Plan for 5 users (starting at $20 per month) and the Email Plus plan for unlimited users and richer features (starting at $45 per month).
The pricing on ActiveCampaign starts at $7.50 per month and allows B2C, B2B, and eCommerce businesses to send emails to 500 contacts.
Sendinblue is another email list management tool that is becoming more popular. This software has all the features you may want from an email marketing service provider, from high email deliverability to excellent management tools and rich features. It hardly needs much convincing, considering it has a free plan.
SendinBlue is great for your business needs because…
Apart from its free plan, Sendinblue has pricier plans starting from $25 per month in the Lite package with no daily limit.
HubSpot is another all-in-one email marketing software that does well in list management. HubSpot thrives excellently at giving you in-depth data about what made a sale possible. And the fact that HubSpot covers a lot of ground gives it an important advantage that businesses can leverage.
HubSpot’s pricing has a free plan that offers a host of features as well as other marketing, sales, etc., plans, starting at $45 per month.
Campaigner is an email and SMS-centered marketing software that helps them focus their advanced technologies on these services. For all kinds of automation, personalization, analytics, and optimization, you can trust Campaigner to help you reach new heights.
Campaigner’s plans lets you send emails to 5,000 contacts at $59/month, up to 25,000 contacts at $179/month, or up to 100,000 contacts at $649/month.
This is a proper email list management software built to synergize multiple email marketing accounts. It works with other marketing and outreach tools, including WordPress, Zapier, AdRoll, Litmus, etc. It allows creative professionals and email marketers to use the right tools for personalization and contact management.
Campaign Monitor has one of the most straightforward pricing plans. There is a free version, a limited Basic plan at $9/month, an Unlimited plan at $29, and an advanced Premier plan at $1
OptinMonster is renowned for its highly affordable plans – Basic, Plus, Pro, and Growth at $9/month, $19/month, $29/month, and $49/month, respectively. Even the lowest plan comes with unlimited campaigns and some cool features.
AdRoll offers a complete solution for all e-commerce businesses and blends it with display advertising and social media campaigns. Therefore, it provides you one of the easiest email list management tools around.
AdRoll has just two straight-to-the-point plans. The Starter plan allows you to send 5000 emails free of charge, and the Growth plan allows 20,000 emails at $25/month and $19/month if paid annually. There are also other plans for those who need more emails.
Mad Mimi is a straightforward list management tool for creating a list, engaging with subscribers, and tracking email marketing campaigns. It is ideal for beginners who do not have experience and want to focus on the key aspects of list building and email marketing.
Mad Mimi’s plans starts with the Basic plan for individuals that allows 500 contacts at $10/month. The Pro plan is available at $42/month for 10,000 contacts, and the Silver plan for businesses allows 50,000 contacts and goes for $199. There is also a Gold plan at $1,049 for 350,000 contacts.
Email list management is the process of arranging your email contacts into segments and lists to maximize your email marketing efforts and enhance ROI. The process can be achieved easily with proper email list management or an email marketing platform.
It involves list management best practices, such as customization and formatting, segmentation, optimization, marketing automation, tracking, analytics, audience targeting and retargeting, re-engagement campaigns, etc.
Absolutely! Email lists represent one of the best ways of connecting with your audience. It guarantees you more traffic and click-through rates than other forms of marketing and is multiple times more effective than the biggest social media platforms.
Email lists help your business deliver conversational marketing with exclusive information like updates and discounts. It also presents you with effective tracking of your performance, unlike conventional business marketing models.
Having established the need to have your list of email subscribers, it’s also essential to mention the process of achieving it. Start by selecting an excellent email marketing provider, and the list above is a perfect place to begin. Then, set up an account and create an opt-in form with giveaways.
You also have to engage your list through newsletters, but you should start with a welcome mail and give freebies from time to time. If you’re able to pull this off, you will have a good sender reputation, a listening (or reading) audience, and customers that are willing to buy your product or service.
Any business that wants to make the most of its email marketing efforts must pay attention to the proper email list management best practices for maximizing profits and maintaining sender reputation. One of the most important is to remove invalid email addresses and duplicate contacts. Most management tools should offer this feature to their users.
Your email list management system needs to feature automation, integration, customization, and analytics to improve your strategy and profit from marketing efforts. Customization helps you to personalize your campaigns, automation and integration will make the process smooth, and analytics helps you track performance.
Yes. You do not need a website to build an email list even though a website has its advantages. You may use a landing page, referrals, social media, guest posting, and platforms like Medium, SlideShare, and Quora.
Now that you know the best email list management tools, it’s time to take your digital marketing campaigns to the next level. The tools mentioned above will help you organize your list for better targeting and conversion.
If you have questions or have no idea where to start, you won’t go wrong with trying out SendX. This email marketing software is not only easy and cost-effective, but it also offers some of the best services and has the most helpful features, including drag and drop builder, integrations, a/b testing, email autoresponder, bulk emails, etc.
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