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11+ Best Email List Management Software to Grow Your Brand (2022)

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What you’ll learn…

There is no doubt growing your online brand through email has become easier, especially when combined with marketing tools like AI. Billions of emails are sent daily, and they represent the most effective tools for digital marketing today.

Email marketing not only gets you an audience, but it also engages and stimulates them to become repeat customers with only minimal spending. However, getting the most out of your email marketing strategy relies on excellent list building and email list managers.

With a large number of email software pitching their services to you via email every day, it can be challenging to find which does what it says it does.

Below is a compilation of the best email list management tools for efficiently managing your mailing list to skyrocket your growth in 2022.

Why Do You Need Email List Management?

An email campaign goes beyond building a list and churning out messages to the email addresses on your list. 

Substantial effort has to go into the existing list’s organization, segmentation, cleaning, updating, etc. These have several benefits and are crucial to the success of your campaign.

For instance, cleaning your list helps you maintain freshness and avoid wasting money and resources sending messages to contacts who never open them. Also, arranging your list into segments ensures you can send relevant content to each member on your list.

Overall, list management is essential to your email marketing strategy – whether white hat link building or guest post outreach- and will be the main difference between an effective email campaign and an ordinary list of email addresses. 

Alongside list management best practices, you can target an audience, engage customers appropriately, reduce costs, and get more conversions.

What are the Best Email List Management Tools?

The best email list management software are: 

  1. Active Campaign
  2. SendX
  3. Hubspot
  4. Constant Contact
  5. Send in Blue
  6. Campaigner
  7. Mailchimp
  8. Campaign Monitor
  9. OptinMonster
  10. AdRoll
  11. Mad Mimi

1. ActiveCampaign

email list management: active campaign home page screenshot

ActiveCampaign is a popular email marketing software that helps you with adequate list management. It is a feature-rich tool that balances high functionality with ease and cost-effectiveness.

ActiveCampaign is great for CRM campaigns because of…

  • Powerful Automation for Any Business Type. No matter the kind of brand you operate, ActiveCampaign offers rich automation to segment your list and market to them based on set parameters. This makes it incredibly valuable for businesses that require concise product-market fits such as app development.
  • Huge Templates and Automation Library. ActiveCampaign has an extensive library of importable email templates and automation. So you can pay attention to other things that matter while ActiveCampaign gets things done for you in no time.
  • Advanced Customer Relationship Management Tools. ActiveCampaign lets you track email marketing events. Its CRM system makes it easy to manage how contacts interact with your business and allows you to set appropriate actions afterward.


Pricing

The pricing on ActiveCampaign is billed by contacts. For 500 contacts, you can expect to pay:

  • Lite: $15/mo or $9/mo paid annually
  • Plus: $70/mo or $49/mo paid annually
  • Professional: $159/mo or $129/mo paid annually
  • Enterprise: $279/mo or $229/mo paid annually

Try Active Campaign

2. SendX

SendX is one of the best email marketing tools perfect for list building. Thanks to its unique offerings, powerful features, affordability, and conv