With backlinks regarded as one of the top three ranking factors by Google, we’re witnessing an ever-increasing number of businesses spending thousands of dollars on their link-building efforts.
And it makes sense – your content creation strategy should be designed to rank, grow your organic traffic and increase your bottom line. It’s why search engine positioning is such a critical factor.
Data fetched from Aira indicates that 21% of marketers spend more than $10,000 each month on link building, whereas 27% spend anywhere around $1,000 – $2,500.
Over 61% of marketers have reported that they spend up to 10% of their overall marketing budget on building high-quality links.
Depending on the quality of links and the volume businesses are on the hunt for, the prices vary.
For example, if you’re chasing a DR70+ link, then you may expect to pay anywhere around $600 – $700 per link.
In comparison, DR20 or DR30 links (low-quality links) are easier to get but not recommended – as Google seriously takes into consideration the quality of backlinks over quantity.
Whether you run a dedicated SEO, link-building agency, or a full-fledged digital marketing company, I believe that you’d want to genuinely help your clients rank at the top of search engines.
BUT! The problem is – link building is time-consuming, and getting high-quality links can turn out to be quite daunting.
At the same time, finding a dedicated link-building professional with deep expertise in building high-quality links is hard.
However, that doesn’t mean that you should stop offering link-building services at all. Instead, you can tap into third-party white-label link-building agencies with dedicated professionals, reliable link-building processes, systems, and deep expertise – who can help you secure quality backlinks from authoritative websites for your clients.
And the best part is that white label link-building agencies present data and analysis without their label on it. This means you can rebrand their high-quality service and forward it to your clients.
To help you navigate the realm of white label link building, I’ve put together this blog post, where I’ll be shedding light on the four insane benefits of white label link building services SEO agencies or digital marketing agencies should know about.
Without further ado, let’s dive straight into it.
4 Insane Benefits of White Label Link Building Services You Should Know About
Following are the four benefits of white label link building digital marketing agencies and SEO companies should know about:
- Helps You Conquer High-Quality Backlinks for Your Clients
- Leads to Increased Customer Satisfaction
- Helps Offer Affordable Packages
- Helps Grow Your Brand
1. Helps You Conquer High-Quality Backlinks for Your Clients
High-quality backlinks are important. After all, getting authoritative sites to link back to your client’s site is one of the strongest ways to help them improve their rankings.
When you help your clients conquer quality backlinks, you’ll see a serious improvement in their organic rankings. That’s because search engines seriously take into consideration the domain authority of a website while determining search rankings.
Allow me to show you a real-life example. What I did was hop onto Ahrefs, looked up the keyword “leather bag,” and analyzed the domain rating of the websites ranking at the top for the keyword. Here are the results:
As you can see, the first position is held by Etsy with a domain rating of 93. Similarly, other websites ranking at the top have impressive domain ratings.
This means, if you want to help your clients improve their search engine rankings, you need to help them increase the domain rating or domain authority of their website. And this can only be rightfully done by building links that are high in authority back to their website.
White Label Link Building agencies have dedicated systems and processes in place that can help your clients conquer authoritative links from high DR sites on your behalf. Think of one such agency as your link-building partner.
From manual outreach to tapping into their extensive network to guest posting, white label link-building services have dedicated experts in place for different processes and are well aware of the proven link-building tactics to help you deliver the best possible results to your clients.
You can also consider link-building services delivered by freelancers like myself who only negotiate niche relevant links that are 60+ DR.
2. Leads to Increased Customer Satisfaction
If you don’t have dedicated link-building experts, processes, and systems in place, then it’ll take you months or years before you’d actually be able to help your clients achieve the results that a reliable white label link-building agency can.
Since you don’t have the expertise in link building, then you’ll have two options:
- Don’t Offer White Hat Link Building Service – While it’s a good decision not to offer a service you are not confident about, the problem is – this would stop you from closing more clients and winning more contracts. That’s because we’re witnessing an ever-increasing number of companies looking for link-building services.
- Disappoint Your Customers – If you don’t hold link-building expertise yet are still offering the service, then you’d be disappointing your c