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With backlinks regarded as one of the top three ranking factors by Google, we’re witnessing an ever-increasing number of businesses spending thousands of dollars on their link-building efforts.
Data fetched from Aira indicates that 21% of marketers spend more than $10,000 each month on link building, whereas 27% spend anywhere around $1,000 – $2,500.
Over 61% of marketers have reported that they spend up to 10% of their overall marketing budget on building high-quality links.
Depending on the quality of links and the volume businesses are on the hunt for, the prices vary.
For example, if you’re chasing a DR70+ link, then you may expect to pay anywhere around $600 – $700 per link.
In comparison, DR20 or DR30 links (low-quality links) are easier to get but not recommended – as Google seriously takes into consideration the quality of backlinks over quantity.
Whether you run a dedicated SEO, link-building agency, or a full-fledged digital marketing company, I believe that you’d want to genuinely help your clients rank at the top of search engines.
BUT! The problem is – link building is time-consuming, and getting high-quality links can turn out to be quite daunting.
At the same time, finding a dedicated link-building professional with deep expertise in building high-quality links is hard.
However, that doesn’t mean that you should stop offering link-building services at all. Instead, you can tap into third-party white-label link-building agencies with dedicated professionals, reliable link-building processes, systems, and deep expertise – who can help you secure quality backlinks from authoritative websites for your clients.
And the best part is that white label link-building agencies present data and analysis without their label on it. This means you can rebrand their high-quality service and forward it to your clients.
To help you navigate the realm of white label link building, I’ve put together this blog post, where I’ll be shedding light on the four insane benefits of white label link building services SEO agencies or digital marketing agencies should know about.
Without further ado, let’s dive straight into it.
Following are the four benefits of white label link building digital marketing agencies and SEO companies should know about:
High-quality backlinks are important. After all, getting authoritative sites to link back to your client’s site is one of the strongest ways to help them improve their rankings.
When you help your clients conquer quality backlinks, you’ll see a serious improvement in their organic rankings. That’s because search engines seriously take into consideration the domain authority of a website while determining search rankings.
Allow me to show you a real-life example. What I did was hop onto Ahrefs, looked up the keyword “leather bag,” and analyzed the domain rating of the websites ranking at the top for the keyword. Here are the results:
As you can see, the first position is held by Etsy with a domain rating of 93. Similarly, other websites ranking at the top have impressive domain ratings.
This means, if you want to help your clients improve their search engine rankings, you need to help them increase the domain rating or domain authority of their website. And this can only be rightfully done by building links that are high in authority back to their website.
White Label Link Building agencies have dedicated systems and processes in place that can help your clients conquer authoritative links from high DR sites on your behalf. Think of one such agency as your link-building partner.
From manual outreach to tapping into their extensive network to guest posting, white label link-building services have dedicated experts in place for different processes and are well aware of the proven link-building tactics to help you deliver the best possible results to your clients.
You can also consider link-building services delivered by freelancers like myself who only negotiate niche relevant links that are 60+ DR.
If you don’t have dedicated link-building experts, processes, and systems in place, then it’ll take you months or years before you’d actually be able to help your clients achieve the results that a reliable white label link-building agency can.
Since you don’t have the expertise in link building, then you’ll have two options:
BUT! There’s a third option as well.
Outsourcing your clients’ link-building operations to a white label link-building agency will help you conquer authoritative links for your clients.
And since white label link building agencies have dedicated processes, systems, and professionals in place, you’ll be able to help them achieve great results in a timely manner – which will lead to increased customer satisfaction.
At the same time, you’ll be earning trust. And when you do that, not only will your existing clients love to continue working with you, but you’ll also see them recommending your services to their network.
As mentioned before, link building is costly. And the problem is, most SMBs don’t really have a gigantic-sized budget.
Most of the time, you’ll find them allocating 10% of their marketing budget to building links. This means, that if their overall marketing budget is $10,000 per month, then they’d have a $1,000 per month link-building budget.
In case you hire a dedicated full-time link-building professional, then you may expect to pay him/her anywhere between $70,000 and $150,000 each year. And that’s the money you’ll be spending to hire a single professional.
So, if you have five clients who are willing to spend $1,000 each year on their link-building efforts, then the combined yearly budget would stand at:
$1,000 x 12 x 5 = $60,000
That doesn’t even come close to the full-time salary of a link-building professional. We haven’t even considered the amount you’d have to spend on tools, processes, training, and more.
Either you’ll have to raise your prices or take a hit.
On the other hand, white-label link-building agencies already have dedicated processes, systems, and professionals in place, which helps them offer affordable packages.
Here, your clients will not have just a single professional working with them but a team full of dedicated experts working for them.
You’ll be guaranteed a minimum standard when it comes to high-quality links, and control how many links you may want.
And obviously, it’s better to have a team full of dedicated professionals with deep expertise working for your clients than a single full-time professional.
Since you’ll be offering a high-quality link-building service along with other in-house digital marketing or search engine optimization services, you’ll be helping your clients achieve great results. This will, in turn, result in increased customer satisfaction and happy clients.
As you help your clients achieve results, they’d love nothing more than leaving 5-star feedback and recommending your agency’s services to others – which will eventually contribute to increased brand awareness and growth.
Maybe you haven’t been able to help your clients conquer quality links before.
Or maybe you found yourself being unable to close some high-ticket clients just because you don’t have dedicated link-building professionals in place.
And if link building has been one of your minus points, I’d advise you to collaborate with white label link building companies or a freelancer today.
But while doing so, make sure that you are hiring experts who can actually help you get the job done. From thoroughly reviewing their online presence to diving deep into their past link-building campaign, it’s advisable to conduct thorough research prior to hiring a white label link-building agency.
So, what are you waiting for?
Start offering high-quality link-building services with white label link building.
Want to work together?
I’m Jessica and I’ve built over 100 links with 70+ domain authority over the past year. I’ve been able to scale my own site DR from 0-41 in just 3 months (so I practice what I preach), and have helped deliver white label links (through guest posting and editorial links) that have helped many client’s site grow. Get in touch here.
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