What you’ll learn…
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Rank tracking is one of the essential SEO strategies.
Well, if you’re putting effort into something, you should know if they’re paying off or not, right?
If you’re using the services of Google ranking software, you should definitely track keyword rankings.
With it, you can gauge your website’s performance on SERPs, find out if your search engine optimization techniques are working, and discover which pages to give more attention to.
That’s because when it comes to your website’s visibility on search engines, you just can’t leave things to chance.
Reports show that only 10 percent of online content gets any form of organic traffic on Google.
[Source]
To narrow things down even further, the top five Google search results gulp over 80% of all clicks.
[Source]
However, rank tracking is much more than noting what page is in the first or second position.
It involves a number of techniques for monitoring your pages and improving their performance till they get in a good position for organic traffic.
Don’t worry if that sounds like a lot of work because a rank tracker tool can do the heavy lifting for you.
Below, I have compiled the best rank tracking tools you can find.
Okay, let’s jump in.
What is the Best Rank Tracking Tool?
| Software | Pricing (starts from) | Keyword Tracking | Competitor Tracking | Link Tracking | Error Tracking | Content Tracking |
|---|---|---|---|---|---|---|
| Semrush | $100/month | ✅ | ✅ | ✅ | ✅ | ✅ |
| SE Ranking | $19/month | ✅ | ✅ | ✅ | ✅ | ✅ |
| Ahrefs | $79/month | ✅ | ✅ | ✅ | ✅ | ✅ |
| SERPWatcher | $30/month | ✅ | ✅ | ✅ | ❌ | ❌ |
| Google Search Console | Free | ✅ | ❌ | ❌ | ✅ | ❌ |
1. Semrush (Overall Best)
Semrush is one of the most comprehensive all-in-one SEO tools you can find. It is already renowned for its powerful keyword research, backlink analysis, competitor analysis, and site audit tools.
However, it also has one of the best keyword rank tracker features to monitor your search engine positions. Its data are directly from Google with daily updates, which makes the data reliable.
To track rankings, log in to your account on the Semrush website and click on Position Tracking from the options on the left.
Then, input your domain, device, and region.
Next, insert the target keywords you want to track.
After inputting the required data, it shows you a report from which you can deduce many details concerning your ranking position.
