7+ Best Link Building Tools You MUST Have in 2024 to Grow

Jessica La
Published April 1, 2024

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It’s no secret that links are still one of the most important ranking factors for Google.

In fact, with over 200 different factors Google considers, it’s up there in the top 3.

Source: https://userp.io/link-building-statistics/

So it’s really simple. To rank your website higher, building high-quality links using white hat strategies needs to be part of your SEO strategy.

This can be a difficult task, and there are a lot of link-building tools on the market today. But only a few of them are worth your time and money.

I’ll be sharing my top seven picks for the best link-building tools you need in 2022. And trust me, these are all essential!

By the end of this article, you’ll know link building software to:

Find link building opportunities;

Run a backlink analysis;
Find and contact info for prospects;
And manage your outreach campaign

Let’s dive in.

What are the best link building tools?

The best link building tools are:

Ahrefs
Hunter.io
Seamless.AI
Check My Links
Buzzstream
Haro
Linkody

Tool	$ (starts from)	Find Backlink Opportunities?	Find Contact Info?	Manage outreach campaign?
Ahrefs	$99	Analyze competitors’ backlink profile	❌	❌
Hunter.io	$49	❌	Finds emails	Launch and track email campaigns
Seamless.ai	$99	❌	Finds emails, contacts and LinkedIn profiles	❌
CheckMyLinks	Free	Discover broken links	❌	❌
HARO	Free	Connect with reporters	❌	❌
Buzzstream	$24	Find possible influencers	Find emails	✅
Linkody	$14.90	See competitor’s backlinks	❌	Tracks your backlink profile

Most businesses use these tools to build links, and I’ll show you why.

1. Ahrefs for competitor and backlink analysis

Ahrefs has many tools to help your SEO strategy and link-building process.

One of them is the Backlink Checker, which allows you to explore a site’s backlink profile from an index of up to 395.5 billion pages. This extensive index is more than any other tool can offer.

When using this tool, first find the keywords you want to rank for. For example, let’s say you want to rank for the keyword “artificial intelligence statistics.”

First, head into the Keywords Explorer, and put in your keyword:

Your competitors will appear on the Search Engine Results Page (SERP).

Alternatively, you will get the same results with a google search.

However, to analyze your competitors’ backlink profiles, you’ll need to copy the top competitor’s website to analyze their backlink profile. Like this:

For the paid tool:

Or through the free tool here: Ahrefs Backlink Checker.

On the free version, you can see the competitor’s link profile, including:

URL Rating (the quantity and quality of backlinks that the specific page receives)
Domain Rating (the quality and quantity of backlinks the domain receives)
Total backlinks
The exact pages linking to that page (if a site links to your competitor, they can link to you). For these linking pages, you’ll also see their link metrics:
- Domain Rating
- URL Rating
- Traffic
- Anchor text used

If you analyze the domain name instead of the specific page, you’ll see which pages get the most backlinks.

That way, you can have similar (but better) content that people already want to link to.

Notable features

Of course – you’ll get a tonne more features that will help your link-building strategy out of the paid version of Ahrefs, such as:

Link intersect tool – helps find sites that are likely to link to you because they link to your competitors.
SEO toolbar – a free chrome extension that will show you broken links in your prospect’s site.
Content Explorer to find unlinked mentions (pages that mention your site without linking to you).
Content Gap tool to find guest post opportunities.

And much, much more:

And did I say more?

Pricing

Pricing starts at $99 per month with a $7 free trial for 7 days. You can also pay annually and get 2 months free.

Similar link-building tools

💬 The bottom line

Ahrefs should be your #1 paid link-building tool in your SEO arsenal. I use it to identify backlink opportunities, do keyword research & site audits, find content ideas, and track my ranking progress.

Plus, it’s super easy to use.