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It’s no secret that links are still one of the most important ranking factors for Google.
In fact, with over 200 different factors Google considers, it’s up there in the top 3.
So it’s really simple. To rank your website higher, building high-quality links using white hat strategies needs to be part of your SEO strategy.
This can be a difficult task, and there are a lot of link-building tools on the market today. But only a few of them are worth your time and money.
I’ll be sharing my top seven picks for the best link-building tools you need in 2022. And trust me, these are all essential!
By the end of this article, you’ll know link building software to:
Find link building opportunities;
Let’s dive in.
The best link building tools are:
|Tool||$ (starts from)||Find Backlink Opportunities?||Find Contact Info?||Manage outreach campaign?|
Analyze competitors’ backlink profile
Launch and track email campaigns
Finds emails, contacts and LinkedIn profiles
Discover broken links
Connect with reporters
Find possible influencers
See competitor's backlinks
Tracks your backlink profile
Ahrefs has many tools to help your SEO strategy and link-building process.
One of them is the Backlink Checker, which allows you to explore a site’s backlink profile from an index of up to 395.5 billion pages. This extensive index is more than any other tool can offer.
When using this tool, first find the keywords you want to rank for. For example, let’s say you want to rank for the keyword “artificial intelligence statistics.”
First, head into the Keywords Explorer, and put in your keyword:
Your competitors will appear on the Search Engine Results Page (SERP).
Alternatively, you will get the same results with a google search.
However, to analyze your competitors’ backlink profiles, you’ll need to copy the top competitor’s website to analyze their backlink profile. Like this:
For the paid tool:
Or through the free tool here: Ahrefs Backlink Checker.
On the free version, you can see the competitor’s link profile, including:
If you analyze the domain name instead of the specific page, you’ll see which pages get the most backlinks.
That way, you can have similar (but better) content that people already want to link to.
Of course – you’ll get a tonne more features that will help your link-building strategy out of the paid version of Ahrefs, such as:
And much, much more:
And did I say more?
Pricing starts at $99 per month with a $7 free trial for 7 days. You can also pay annually and get 2 months free.
Ahrefs should be your #1 paid link-building tool in your SEO arsenal. I use it to identify backlink opportunities, do keyword research & site audits, find content ideas, and track my ranking progress.
Plus, it’s super easy to use.
You can use Hunter to find, verify and send email addresses to your prospects.
Once you’ve identified link-building opportunities, Hunter allows you to search for emails associated with the domain.
If you install the Hunter extension in your browser, you can check for emails as you surf different websites and add them to your leads list with one click.
Pricing starts at $49 per month for 500 searches and 1,000 email verifications.
However, you can start a free plan for 25 searches and 50 verifications per month or get 30% off all plans when you pay upfront.
Need help drafting your outreach email?
Check out my email outreach guide, complete with email scripts for requesting backlinks.
Where Hunter lacks, you can complement with Seamless.ai, which helps with B2B link-prospecting.
As you browse, it shows you a prospect’s LinkedIn profile, email, phone number, and other personal details.
I like how Seamless.ai first helps you build your target prospect’s profile; the department you wish to connect to, the number of employees, and the industry.
And after setting up your ideal prospect profile, Seamless.ai will recommend some contacts.
When you click on Find, you’ll see their contact details.
As you browse web pages with Seamless.ai browser extension, you can see every LinkedIn profile associated with the company’s domain.
The bulk export is especially handy, where you get details like a prospect’s LinkedIn profile and 4+ different emails, including their primary one, and the validation on other potential emails.
You can also view the company’s details, including:
And along with that, the company’s complete digital footprint, including:
Pricing starts at $99 per month for 5 users.
Seamless.ai is geared toward generating B2B leads, making it a favorite link-building tool.
And with its very comprehensive contact database and email verification, this is a tool you need for campaigns that scale.
Replacing broken links is a famous backlinking strategy, and that’s where Check My Links helps.
With this browser extension, you can scan for broken links in, for example, a statistics page.
The invalid links will be highlighted in red, while the good links will be in green.
You can then use Hunter or Seamless.ai to find the website owner’s contact details. At the same time, use the tool to verify that the links on your web pages are valid.
Similar link building tools
Check My Links sole purpose is checking for broken links, and it does that perfectly.
BuzzStream streamlines outreach campaigns when building links. It allows you to find contacts, create and send emails and track the campaign.
It’s an excellent alternative to manually adding backlink profiles to Google Sheets and sending emails on Gmail, especially when you’re running a massive outreach campaign.
You simply import your links into BuzzStream and handle the rest of the campaign within the tool.
You can also import backlink profiles from Ahrefs, Majestic, and Moz.
And if you find a resource page with an excellent link-building opportunity, you’ll be glad that you’ve installed the BuzzStream extension, Buzzmarker.
Buzzmarker helps you find contacts on a webpage, compose an email with one of your templates, and send the email without leaving the page.
You can visit the pages to see if they’re good link opportunities, then approve the link and send an email using Buzzmarker.
Pricing starts from $24 per month for one user, with two weeks free trial.
BuzzStream is suitable for managing your email campaign. You easily compile your email list and track the campaign’s progress in one place.
But for finding emails, Hunter does a much better job, and Seamless.ai works better to find Linkedin contacts.
So, if you’re a thought leader in your niche, you simply sign up on HARO as a source.
You’ll then receive questions from reporters right in your email, from Monday to Friday.
But note that using HARO for mining backlinks solely is a violation of the service’s rules. You need to contribute meaningful content even as you find backlinks.
Free version gives you access to three emails per day (each has many questions).
Subscriptions start at $19 per month to create a profile and target specific keywords.
It might be weeks before you get a relevant question to your industry, and the competition is stiff.
Nonetheless, HARO’s a link-building tool that could land you free PR on a 70+ DR site.
After you’ve launched your link-building campaign, Linkody helps you see what’s working and what isn’t.
It’s a simple backlink management tool that does what it needs.
Linkody will help you:
Starts from $14.90 per month to track two domains.
Linkody is only built for backlink management, a feature that other SEO tools like Ahrefs offer. Yet it’s still quite limited. But it’s cheaper and with a 30-day free trial.
There is no single “best” link building tool, as the most effective approach will vary depending on your website and goals.
In general, though, the best tools should be ones that make your link-building campaign process easier and more effective. While there are many options on the market, the seven listed here are the best and most essential.
These tools will help you analyze external links and get high-quality links that will improve your website’s ranking.
The best link building type is one that adheres to Google guidelines. To build links, you should always use white hat methods to get high-quality backlinks, such as through guest posts.
A link building tool generally refers to any software or service that helps with generating or acquiring links – typically for ranking high on search engines.
The most common use of link building tools is to help identify potential websites to acquire links by searching for specific keywords or phrases.
Once you identify potential sites, the tool can help evaluate their value and suitability based on various SEO metrics such as domain authority, spam score, and more.
Most tools also offer email outreach features, which allow you to contact site owners directly and request a link exchange. Again, this can be an effective way to build high-quality links, as long as the requests are polite and well-crafted.
The best link-building tools I use are all listed here.
You can use these tools to find guest post opportunities and other link-building opportunities.
In addition, they help you analyze your competitors’ backlink profiles, find your prospects’ contact information, and launch and manage your outreach campaign.
But suppose you had to pay for only one tool. In that case, I highly recommend Ahrefs because it’s an all-in-one SEO tool that can help you identify precisely where you need to strategically take your content and SEO direction.
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