Every business, whether digital or physical, depends on engagement with existing and prospective customers.
That’s especially true for businesses that employ a mix of channels like email and text messages.
A report by Invesp has found that companies can retain 89% of their customers by combining multiple engagement channels.
Another study by the same firm reports that half of those who use multiple channels always meet their targets financially.
How about we get a little more specific?
- Email marketing has an average of 3600% return on investment. That’s a whopping $36 for every dollar spent.
- Text messages have a 98% open rate with a response rate of 209% higher than other channels.
Therefore, it is safe to say that text and email marketing have brought an entirely new level of possibility to business engagement.
However, choosing the right software can get tricky with so many factors to consider.
That’s why I would be revealing the best text and email marketing platforms to up your engagement game immediately.
Let’s get to it.
What are the best Text and Email Marketing Software?
Here’s a summary.
| Software | Pricing (starts from) | Contacts/ Emails per basic plan | Free Trial/Plan? | Auto-responders |
|---|---|---|---|---|
| Sendinblue | $25/month | Unlimited/20,000 | ✅ | ❌ |
| Drip | $19/month | 500/Unlimited | ✅ | ❌ |
| Omnisend | $16/month | 500/6,000 | ✅ | ❌ |
| ActiveCampaign | $49/month | 500/Unlimited | ✅ | ✅ |
| SendPulse | £6/month | 500/Unlimited | ✅ | ❌ |
| Klaviyo | $25/month | 500/5,000 | ✅ | ❌ |
| EngageBay | $11.99/month | 1,000/3,000 | ✅ | ✅ |
1. Sendinblue
Sendinblue’s dedication to helping businesses thrive is visible through its many email and text messaging solutions. It offers a wide range of features for boosting the performance of your campaigns.
Sendinblue has one of the most effective personalization in terms of digital marketing.
You can build custom emails and send personalized text messages that reflect your brand and speak directly to your customers. They have templates and a drag-and-drop editor to help you out with this.
Target customers better with Sendinblue’s automation, list segmentation, and SendInTime.
Sendinblue lets you leverage the power of list segmentation for more tailored delivery, whether you’re sending a text message or email. When combined with the marketing automation feature, you have a system that sorts your contact lists dynamically.
