Video content gets all the attention these days – because it captures attention.
A peek into some of the biggest platforms will reveal just how videos are taking over marketing, training, and entertainment.
In fact, research shows that videos are the top formats employed by marketers, surpassing blogs and images.
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Short-form video platforms like Instagram and TikTok are witnessing unprecedented growth.
However, video creation is also the most challenging among the media formats and content types. You need a script, high-quality cameras, film crews, mics, music, real actors, and video editing skills to create marketing videos.
But all that is in the past.
With AI video generators like Synthesia video creator, you can create high-quality videos in minutes, and without having to awkwardly record videos yourself.
So, what is Synthesia.io, and how does it work? I’ll explain that and more in this Synthesia.io review and guide.
What is Synthesia.io?
Synthesia.io is an AI video generator tool that helps businesses to create stunning videos. Created by a team of researchers in 2017, it uses artificial intelligence to create a near-perfect simulation of humans speaking.
In 15 minutes, you can create professional videos without any equipment or video editing. It’s been crowned the #1 AI video creation platform helping 50,000+ teams save video production time and budget.
It supplies video templates, AI avatars, background music, text-to-speech technology, and many other features to ease your video creation. You can use this software for explainer videos, training videos, high-quality marketing videos, social media videos, product demos, video editing, etc.
Who is Synthesia.io for?
This tool is great for anyone who wants to produce videos quickly and effectively. It’s perfect for:
✅ Businesses
✅ Entrepreneurs
✅ Digital marketers
✅ Trainers, teachers and educators
✅ YouTubers
The tool is designed to be user-friendly and intuitive so that anyone can create amazing videos regardless of their experience or technical know-how.
So if you need high-quality videos but don’t have the skills or resources to make them traditionally, then Synthesia.io could be a great option.
Synthesia.io features overview
Synthesia.io has everything you need to create professional videos, from templates to avatars, multiple languages, voice generation, custom backgrounds, etc. You can also add your own custom objects, but before we go into the how-to, here is a list of Synthesia features and what each one does.
Features Overview
👩🏻💼 140+ diverse AI Avatars
🇮🇹 120+ Languages and AI Voices
🎥 60+ Video Templates
🧑🏻💻 Video Editing Studio
140+ diverse AI avatars
For most training and presentation videos, you may need someone in front of the camera to deliver the presentation. Synthesia helps you achieve this easily with AI avatars.
You can choose from over 140 diverse avatars depending on the personality that matches your brand. You can filter from things like avatar, attire, and age. The avatars can also be adjusted and paired with any voice you use.
There is also the option to create a custom avatar (to be your online twin!) if you don’t want the pre-installed options, although you’d have to pay separately for the feature.