5+ Best Rank Tracking Tools to Monitor and Improve Your Rankings

What you’ll learn…

Disclosure: My site is reader-supported. I may get commissions when you click through the affiliate links (that are great products I use and stand by) on my articles.

Rank tracking is one of the essential SEO strategies.

Well, if you’re putting effort into something, you should know if they’re paying off or not, right?

If you’re using the services of Google ranking software, you should definitely track keyword rankings.

With it, you can gauge your website’s performance on SERPs, find out if your search engine optimization techniques are working, and discover which pages to give more attention to.

That’s because when it comes to your website’s visibility on search engines, you just can’t leave things to chance.

Reports show that only 10 percent of online content gets any form of organic traffic on Google.

[Source]

To narrow things down even further, the top five Google search results gulp over 80% of all clicks. 

[Source]

However, rank tracking is much more than noting what page is in the first or second position.

It involves a number of techniques for monitoring your pages and improving their performance till they get in a good position for organic traffic.

Don’t worry if that sounds like a lot of work because a rank tracker tool can do the heavy lifting for you.

Below, I have compiled the best rank tracking tools you can find.

Okay, let’s jump in.

What is the Best Rank Tracking Tool?

1. Semrush (Overall Best)

Semrush is one of the most comprehensive all-in-one SEO tools you can find. It is already renowned for its powerful keyword research, backlink analysis, competitor analysis, and site audit tools. 

However, it also has one of the best keyword rank tracker features to monitor your search engine positions. Its data are directly from Google with daily updates, which makes the data reliable.

To track rankings, log in to your account on the Semrush website and click on Position Tracking from the options on the left. 

Then, input your domain, device, and region.

Next, insert the target keywords you want to track. 

After inputting the required data, it shows you a report from which you can deduce many details concerning your ranking position.

It includes the average position, estimated traffic, visibility, etc.

This report is perfect for checking your immediate and top competitors. You will see how much of a competition they are to you with paid traffic and even competing landing pages. 

Other notable features

• Get more dynamic tracking results with tags. With tags, you can get even more information from each keyword. It allows you to segment searches with up to five tags per keyword.

• Track keywords across different devices and locations. Semrush Position Tracking lets you track specific positions for specific locations. You can also see how it works on smartphones, tablets, and desktops.

• Track consistently with regular reporting. You can schedule reports or create a custom one, so you and your clients never miss any new development. 

Pricing

There are three Semrush pricing plans. They include the pro plan at $99.95/month, the Guru plan at $191.62, and the Business plan at $374.75/month.

2. SE Ranking (Most Affordable Option) 

SE Ranking is an SEO tool that combines search engine optimization, B2B marketing, and social media management.

With rank tracking, competitor analysis, site audit, and link-building features, SE Ranking allows you to track rankings and improve website performance.

The keyword rank tracker requires that you create a project and fill in the required details, such as your domain details, target keywords, search engine, competitors, etc. 

After creating the project, you can always check ranking information by clicking on “Rankings” on the left-side panel. 

The report contains extensive data detailing your average position and other SERP features, traffic, competition, search results, and others.

Other notable features

• If you need to share the report with teammates or clients, there is a guest link feature that allows you to do that easily.
• Track keyword positions across several locations and on different search engines like Google, Yahoo, Bing, and YouTube.
• SE Ranking also gives you in-depth competitor data, so you’d know those competing on the same keywords. 

Pricing

SE Ranking pricing seemed confusing initially, but that only took a few seconds. You can subscribe monthly, quarterly, bi-annually, or annually, with a lesser price for longer periods. You’d also pay more depending on the frequency of reports. Simply adjust as you’d like to continue. 

3. Ahrefs (Best Combo with Other SEO Tools)

Ahrefs is a renowned tool among SEO professionals. It features many helpful tools that will help you improve your SEO strategy.

For quick rank checks, you can use its free Keyword Rank Checker. What this tool does is simple. You can use it to check if you rank for any keyword in over 240 countries. It will reveal your current position as well as minor traffic, keyword, and backlinking information. 

Enter the keyword, domain link, and country. Then, click on “Check ratings” for an immediate result. It also shows you the highest-ranking competitors.

However, to do SEO rank tracking, the Rank Tracker feature is a powerful tool that helps you track your website and competitors, with regular reports on changes.

You need to input keywords and specify the countries and competitors to use this feature. 

Ahrefs will send updates on visibility, traffic, positional changes, etc. 

Other notable features

• Ahrefs rank tracking tools let you monitor performance for over 200 countries.
• A great way to get all the data you need to do link building or provide link building services.
• Ahrefs Rank Tracker also reveals loads of SERP information. 

• You can also use Ahrefs’ many features to