You know how they say you can’t improve what you can’t measure?
In the world of Google and search engines, there are 2 challenges to that.
The first challenge is you can’t measure what you can’t track, and in the organic world where ranking means everything, Search Engine Results Page (SERP) tracking is incredibly important.
The second challenge is what SERP tracker tool to use.
Now, there are numerous SEO tools that feature basic rank trackers, but are they enough?
The best SERP tracking software should help you identify where, when, and how to improve your content and website.
So in this article, I’ve compiled and compared the best SERP checker tools trusted and reviewed by myself and many other SEO experts. I’ll break the list down by:
- If you’re just looking for a SERP checker
- If you’re looking for an all-rounder tool
What is the Best SERP Tracking Software?
- Nightwatch and AccuRanker: Best dedicated SERP tracking tools.
- SemRush: Best all-rounder tool.
1. Nightwatch
Nightwatch is a robust and dedicated rank-tracking tool that guarantees you the most accurate ranking data.
When comparing this tool across the board, I and many other SEO-ers (as I like to call them) have found this claim to be very accurate.
The tool uses multiple Google Data Centres, allowing you to track your rankings in Google Search, Google Maps, and other search engines at any location.
This tool is a pretty handy one for many reasons. It provides powerful segmentation that unlocks unique opportunities in no time. You can assess a keyword from different perspectives to discover viable keywords, effective content, keyword performance, and so on.
Main Features
Accurate rank tracking: Nightwatch works for local searches across various locations worldwide.
Automated reporting: Nightwatch’s reporting automation will give your website the edge it needs with accurate information from search engines and tools like Google Analytics and Google Search Console.
Powerful site audits: If your pages are missing SERP features or contain errors, the Nightwatch site audit tool can discover and help fix them.
Pricing
Nightwatch has a tiered pricing structure that increases with the number of keywords you want to track. For:
- 250 keywords: $39/mo or $32/mo paid annually
- 500 keywords: $59/mo or $47/mo paid annually
- etc
This tiered plan goes up to 10k+ keywords. Note that for less than 6000 keywords, you won’t get features like white-label reports and API access.
The best part is that you can try this tool for free for 14 days and decide for yourself whether this is the right tool for you.
💬 The bottom line
Nightwatch is one of the most accurate SERP tracking tools in the market. With a huge information database, comprehensive reporting, helpful segmentations, and competitive pricing, this is one of the best if you just wanted to track your search results.
2. Semrush
Semrush is one of the most preferred SEO tools for SEO professionals, freelancers, agencies, and corporations. That’s because Semrush offers in-depth and accurate data through numerous effective SEO tools.
Amazingly, Semrush has a couple of tools that are SERP tracking solutions.
For instance, the popular Keyword Overview will give you a nice summary of any keyword’s SERP features. In addition, you have access to important SEO, CPC, competition, etc., data.
However, if you intend to track daily SERP changes for your website, the tool to use is Position Tracking. This tool will monitor your position and changes on SERPs.
Another Semrush tool you can use is the Semrush Sensor. This one identifies algorithm changes and presents a unique way to take advantage.
Other notable features
Semrush Position Tracking lets you track your position in relation to competitors.
SERP analysis reveals the search intent of keywords to help you create better content.
- Unlimited segmentation with Tags.
- Custom reports that are available in PDF.
Pricing
There is a free plan, a free trial, and three Semrush pricing plans. They include the pro plan at $99.95/month, the Guru plan at $191.62, and the Business plan at $374.75/month.
💬 The bottom line
Semrush is a powerful SERP tracking tool, and that’s likely why it’s achievable using different tools. Whatever tool you use, you get Semrush’s comprehensive data, ease of use, and accuracy.
3. Accuranker
Accuranker is another dedicated tracking software for all ranking and SERP features. This is a platform best suited for enterprises and SEO agencies who need to track multiple keywords for multiple client accounts.
Considering it offers on-demand updates, Accuranker is a top recommendation for agencies who need to report to clients frequently. It also helps you track changes and take advantage of opportunities faster.
In addition, by supplying accurate SERP history data, Accuranker helps to reveal which keywords and features are generating traffic and others you should work on.
Other notable features
- Filter data with Accuranker’s many filters and segmentation.
- Compare competitors and discover additional keywords with ease.
- Daily and on-demand updates.
- SERP checking across several locations and on both mobile and desktop platforms.
Pricing
Accuranker pricing is pretty straightforward. Like Nightwatch, there’s a 14-day free trial, and afterward, you can enjoy tracking 1000 keywords at $116/month. It has other denominations of 1.5K and 2K, up to 1000K keywords.
💬 The bottom line
Accuranker is a no-fuss SERP tracking solution. It is built to offer ease and effectiveness, and those are evident in the available features, reports, in-depth data, and straightforward pricing. However, the minimum cost starts at $116/mo, which makes it a steep price to pay for just a SERP tracker.
4. SE Ranking
SE Ranking is an easy-to-use and comprehensive SEO software.
This software is capable of the most important organic and paid search strategies, including on-page SEO, keyword and competitor research, site audit, backlink analysis, as well as rank and SERP tracking.
The SERP Tracker is a nifty tool for getting valuable insights and metrics to improve your website.
You simply have to enter the keyword, location, and platform.
The results will reveal details about the top results, including their keywords, backlinks, and traffic.
There are over 100 metrics you can check out and an overall score signifying each page’s quality. There’s also the option to exclude pages that are irrelevant to your search.
Other notable features
- Monitor your website against competitors.
- Discover crucial keyword opportunities and site improvements quickly.
- Compare SERP metrics across search engines.
Pricing
SE Ranking pricing offers great options and freedom based on your needs. With it, you have a robust SERP checker for as low as $18.72/month, which makes it one of the most affordable SEO tools for SERP tracking.
💬 The bottom line
Not only is SE Ranking an affordable SEO tool, but it is also a great SERP tracking software with options that guarantee valuable insights and freedom. You can view SERP data from multiple angles or leverage the many advantages to outrank competitors.